tag:blogger.com,1999:blog-223996172024-03-07T14:58:33.638-08:00Inteligencia mediática: la revolución simbólica y la transformación de la comunicaciónEspacio de investigación y difusión de las nuevas tendencias en la comunicación masiva, interpersonal y multimediática. Nuevas tendencias, nuevas audiencias, nuevas formas de aproximación al fenómeno de la comunicación.Unknownnoreply@blogger.comBlogger206125tag:blogger.com,1999:blog-22399617.post-61967695967448805762009-11-15T10:46:00.001-08:002009-11-15T10:46:08.913-08:00Convergencias Múltiples<div style="width:425px;text-align:left" id="__ss_2505472"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jhidalgo/convergencias-mltiples" title="Convergencias Múltiples">Convergencias Múltiples</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=convergenciasmltipleschica-091115123023-phpapp02&stripped_title=convergencias-mltiples" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=convergenciasmltipleschica-091115123023-phpapp02&stripped_title=convergencias-mltiples" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/jhidalgo">jhidalgo</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-57949972011667136802009-08-22T20:54:00.001-07:002009-08-22T20:54:59.215-07:00Planeación estratégica digital de 360 gradosPonencia-Taller impartido por el Mtro. Jorge Alberto Hidalgo Toledo en Managua en la V Jornada de Comunicación<br /><br /><div style="width:425px;text-align:left" id="__ss_1895030"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jhidalgo/planeacin-estratgica-de-360-grados" title="Planeación Estratégica De 360 Grados">Planeación Estratégica De 360 Grados</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=planeacinestratgicade360grados-090822224510-phpapp02&stripped_title=planeacin-estratgica-de-360-grados" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=planeacinestratgicade360grados-090822224510-phpapp02&stripped_title=planeacin-estratgica-de-360-grados" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/jhidalgo">jhidalgo</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-13872328739124219232009-08-09T19:13:00.000-07:002009-08-09T19:14:07.745-07:00Twitter: Friend And Foe<span class="Apple-style-span" style="font-family: arial; font-size: 13px; line-height: 18px; "><h1 style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 2px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 18px; vertical-align: baseline; color: rgb(0, 0, 0); font-weight: bold; border-bottom-style: solid; border-bottom-color: rgb(0, 0, 0); "><span class="Apple-style-span" style="font-size: 15px; ">Media outlets use it, and get scooped by it</span></h1><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 11px; vertical-align: baseline; color: rgb(0, 0, 0); font: normal normal bold 12px/12px Arial, Helvetica, sans-serif; font-style: italic; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; font-family: Helvetica, Geneva, Arial, SunSans-Regular, sans-serif; ">By David Tanklefsky -- Broadcasting & Cable, 8/10/2009 2:00:00 AM EDT</h3><div class="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 16px; "><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 11px; vertical-align: baseline; color: rgb(0, 0, 0); font: normal normal bold 12px/12px Arial, Helvetica, sans-serif; font-style: italic; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; font-family: Helvetica, Geneva, Arial, SunSans-Regular, sans-serif; "><a name="" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; text-decoration: none; color: rgb(0, 0, 0); font-weight: bold; line-height: 16px; "></a></h3><div class="body" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 12px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 16px; "></div></div><p id="id1712094-0-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">Twitter ruffled a few more journalistic feathers this week when <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1em; vertical-align: baseline; ">American Idol</em> judge Paula Abdul became the latest household name to usurp the breaking news power of traditional media by making a big announcement on the social networking site.</p><p id="id1712319-3-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">“I think it's kind of a watershed moment,” says Rob Silverstein, executive producer for <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1em; vertical-align: baseline; ">Access Hollywood</em>. “The biggest show in the history of television; one of the biggest stars of the show decides to leave via Twitter.”</p><p id="id1712329-6-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">Abdul's scoop came on the heels of the July 27 announcement that Ben Silverman would be departing NBC. The news broke via the Twitter page of Silverman's good friend Ryan Seacrest, who alerted his 2 million followers well ahead of an NBC press release.</p><p id="id1712336-8-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">“It's the democratization of media,” says Brad Adgate, senior VP of research for Horizon Media. “This is just going to continue. You follow Paula [on Twitter], you knew she was leaving before it was announced.”</p><p id="id1712342-10-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">While programming executives at the newsmagazines told <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1em; vertical-align: baseline; ">B&C</em> they don't think Twitter will make their shows obsolete, it's clear the social media tool is putting them on edge. But they hope it will actually help in the end.</p><p id="id1712543-13-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">“I think it's great when celebrities break stories on Twitter,” said <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1em; vertical-align: baseline; ">Entertainment Tonight</em> Executive Producer Linda Bell Blue. “What we have found is [our] viewers are watching Twitter all day long...All it does is whet the appetite for viewers to come to us to get the full story.”</p><p id="id1712554-16-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">Shari Anne Brill, senior VP and programming director for ad buyer Carat, agrees that Twitter is enabling celebrities to get news out without the shows that pander to them (“They can pander all on their own,” she quips). But she believes there are still entertainment news consumers who haven't heard a chirp about Twitter.</p><p id="id1712561-18-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">“A lot of people who are not in [the media] business don't seem to understand why it exists,” Brill says. “They just can't grasp it. Those who work in the media or who are interested in media, they get it.”</p><p id="id1712567-20-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">TV companies and programming execs are also finding themselves in the uncomfortable position of having to balance their social networking footprint, which drives viewers to their shows, with controlling the message of the company.</p><p id="id1712574-22-p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 8px; margin-left: 0px; padding-top: 3px; padding-right: 0px; padding-bottom: 15px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 13px; vertical-align: baseline; font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); line-height: 18px; ">Last week ESPN sent out “Social Media Guidelines” for employees, which were quickly maligned by some of the network's personalities (a “Taliban-like decree,” Kenny Mayne tweeted). “ESPN understands that employees may maintain or contribute to personal blogs, message boards, conversation pages, and other forms of social media such as Facebook and Twitter,” the memo stated. “If an employee posts ESPN or job-related information, they are required to exercise good judgment [and] abide by ESPN policy.” <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; outline-width: 0px; outline-style: initial; outline-color: initial; font-size: 1em; vertical-align: baseline; ">—With additional reporting by Marisa Guthrie</em></p></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-83690256583979036992009-08-09T19:09:00.001-07:002009-08-09T19:10:16.147-07:00Alta definición: El futuro de la multimedia<span class="Apple-style-span" style="font-family: Verdana; font-size: 11px; "><table width="100%" border="0" cellpadding="0" cellspacing="0" style="vertical-align: top; "><tbody><tr><td style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px; margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(0, 0, 0); "><div class="underlined" style="text-align: left; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(204, 204, 204); font-size: 15px; "></div></td><td align="right" width="1%" valign="bottom" style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px; margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(0, 0, 0); white-space: nowrap; "><br /></td></tr><tr><td colspan="2" style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px; margin-top: 10px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; color: rgb(0, 0, 0); padding-top: 20px; padding-right: 0px; padding-bottom: 20px; padding-left: 0px; ">La alta definición (HD o High Definition para los ingleses) comienza a asomarse tímidamente a los hogares españoles, y lo hace desde dos frentes claramente diferenciados: la nueva televisión digital terrestre (TDT), que viene a sustituir a la analógica de toda la vida, y el formato de disco óptico Blu-ray, que sustituirá a los populares [...]<br /><br /><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><center><img src="http://mundogeek.net/wp-content/full-hd.jpg" alt="Alta definición" /></center><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">La alta definición (<strong>HD</strong> o <em>High Definition</em> para los ingleses) comienza a asomarse tímidamente a los hogares españoles, y lo hace desde dos frentes claramente diferenciados: la nueva televisión digital terrestre (TDT), que viene a sustituir a la analógica de toda la vida, y el formato de disco óptico Blu-ray, que sustituirá a los populares DVD.<span id="more-3745"></span></p><h2>La alta definición en televisión</h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Hay que aclarar primero que TDT no es sinónimo de alta definición. La resolución a la que emiten la mayoría de las cadenas en TDT continúa siendo la misma que la de la TV analógica, que en España y en otros países con sistema PAL, el sistema utilizado en Europa, es de 720×576 pixels en formato entrelazado (576i), frente a los 720×480 de NTSC, el sistema utilizado en América y Japón. A la televisión en esta resolución se le conoce como SDTV (Standard Definition TV).</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Sin embargo sí podemos encontrar ya algunos canales que emiten a una resolución superior, como Digital+ y TV3 HD. Las cadenas que emiten con resoluciones de 1280×720 pixels y 1920×1080 pixels conforman lo que se conoce como HDTV (High Definition TV) o TDT HD, aunque sólo se considera verdadera alta definición a las señales con formato progresivo. Los formatos de alta definición entonces serían dos: <strong>HD Ready</strong> o 720p (1280×720 progresivo) y <strong>Full HD</strong> o 1080p (1920×1080 progresivo).</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">El problema es que la mayor parte de los receptores TDT vendidos en España hasta ahora no soportan HDTV, al no ser compatibles con H.264/MPEG4 AVC, el códec utilizado para la TDT HD, por lo que mucha gente tendrá que hacer frente a un segundo desembolso extra para poder disfrutar de la televisión de alta definición.</p><h2>La alta definición en los soportes ópticos</h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Los vídeos de los DVD utilizan el códec MPEG-2 con una resolución de 720×576 para PAL y 720×480 para NTSC. La resolución de los vídeos en las cintas VHS era de 300×360, por lo que podemos ver que el salto de VHS a DVD supuso multiplicar por 4 el número de pixels.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">El paso del DVD a la alta definición de los Blu-ray Disc, capaces de almacenar hasta 25GB, frente a los 4,7GB de los DVD-5, supone un salto similar, pese a que a partir de cierto punto la diferencia es mucho más dificil de apreciar para el ojo humano.</p><h2>La alta definición en tu PC</h2><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Desde que en EEUU y otros países comenzaron las emisiones EDTV (Enhanced Definition Television) y HDTV, y, más recientemente, desde que SlySoft, los creadores de AnyDVD, rompieron el sistema de protección de los Blu-ray, BD+, los contenidos en alta definición campan a sus anchas por la red.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">El propio Windows Media 9 soporta por defecto el formato HD de Microsoft, llamado WMV HD, por lo que si utilizas Windows puedes empezar a disfrutar de la alta definición en tu PC desde ya descargando alguno de los <a href="http://www.microsoft.com/windows/windowsmedia/musicandvideo/hdvideo/contentshowcase.aspx" style="text-decoration: none; color: rgb(0, 0, 0); ">vídeos de prueba de este formato</a> desde la web de Microsoft.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Sin embargo la mayor parte de los vídeos en alta definición con los que te encontrarás en la red tendrán extensión MKV, extensión que corresponde al contenedor multimedia Matroska. Este contenedor puede albergar videos en casi cualquier formato (Theora, DivX, Xvid, RealMedia, …) aunque últimamente se tiende, erróneamente, a identificarlo exclusivamente con H.264/MPEG-4 AVC, que es el formato que nos interesa.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Para poder reproducir vídeos en formato H.264 necesitaremos, evidentemente, un códec apropiado. Tenemos varias opciones, desde el uso de reproductores con códecs integrados como <a href="http://mundogeek.net/archivos/2009/07/07/vlc-se-hace-mayor/" title="VLC 1.0" style="text-decoration: none; color: rgb(0, 0, 0); ">VLC</a>, MPlayer o KMPlayer, al uso de packs de códecs como CCCP o <a href="http://mundogeek.net/archivos/2009/08/04/shark-007-%c2%bfel-mejor-pack-de-codecs/" title="Shark 007 ¿el mejor pack de códecs?" style="text-decoration: none; color: rgb(0, 0, 0); ">Shark 007</a>, pero la mejor opción con diferencia es el códec de pago <a href="http://www.coreavc.com/" title="CoreAVC, el decodificador de H.264 más rápido del mercado" style="text-decoration: none; color: rgb(0, 0, 0); ">CoreAVC</a>. CoreAVC se encuentra disponible exclusivamente para Windows, por un precio de 14.95$ (algo más de 10?), aunque es posible ejecutarlo en Linux utilizando los parches de <a href="http://code.google.com/p/coreavc-for-linux/" style="text-decoration: none; color: rgb(0, 0, 0); ">coreavc-for-linux</a>. Si no estás dispuesto a desembolsar lo que cuesta CoreAVC, otra buena opción gratuita (para Windows y Mac OS) es <a href="http://mundogeek.net/archivos/2009/01/07/divx-7-alta-definicion-con-h264/" title="DivX 7: alta definición con H.264" style="text-decoration: none; color: rgb(0, 0, 0); ">Divx 7</a>.</p><p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Por último, algunos programas que pueden ser de utilidad a la hora de trabajar con archivos MKV son:</p><ul><li><a href="http://mundogeek.net/archivos/2007/09/26/gspot-en-linux/" style="text-decoration: none; color: rgb(0, 0, 0); ">MediaInfo</a>, para obtener distinta información sobre el archivo, como los códecs necesarios o los RefFrames utilizados (algunos reproductores de salón y televisores populares, como el Western Digital TV HD Mediaplayer y la Samsung B651, no soportan más de 5 RefFrames a 1080p)</li><li><a href="http://www.bunkus.org/videotools/mkvtoolnix/" style="text-decoration: none; color: rgb(0, 0, 0); ">MKVmerge</a>, para quitar o añadir contenido a los MKV. Forma parte del MKVToolnix</li><li><a href="http://www.bunkus.org/videotools/mkvtoolnix/" style="text-decoration: none; color: rgb(0, 0, 0); ">MKVExtract</a>, para extraer contenido de los MKV. Crea un fichero .h264 con el vídeo y otros .ac3 o .dts con las pistas de audio. Forma parte del MKVToolnix</li><li><a href="http://sourceforge.net/projects/megui/" style="text-decoration: none; color: rgb(0, 0, 0); ">MeGUI</a>, para recodificar el vídeo (necesita tener instalado previamente el framework .NET y Avisynth). Útil, por ejemplo, si tenemos que bajar los RefFrames del vídeo para poder verlo en nuestro reproductor</li></ul><div class="feedflare"><br /></div><img src="http://feeds.feedburner.com/~r/mundogeekfeed/~4/Oaugzaic3T4" height="1" width="1" /><br /><br />Source: <a href="http://feedproxy.google.com/~r/mundogeekfeed/~3/Oaugzaic3T4/" target="_blank" title="Mundo Geek" style="text-decoration: none; color: rgb(0, 0, 0); "><i>Mundo Geek</i></a></td></tr></tbody></table></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-13069122449150602662009-08-09T19:08:00.000-07:002009-08-09T19:09:21.139-07:00La dimensión social de la televisiónPor Claudio Villaruel y<br />Bernarda Llorente *<br />Como programadores creemos que la TV comercial y globalizada como la actual no sólo puede, sino que también debe darles lugar a las cuestiones sociales en su programación. Es sólo un problema de decisión. Estamos convencidos de que una programación no se debe diseñar exclusivamente con lógica comercial. Creemos que tenemos la responsabilidad de devolverle algo a la sociedad. En esa línea es que motivamos la campaña con Missing Children.<br /><br />Ciclos como Montecristo, Vidas robadas, Televisión por la identidad o Ver para leer fueron apuestas que tuvieron resultados comerciales y también sociales. También es cierto que fueron riesgos muy grandes. El camino más fácil es apostar a determinadas fórmulas, que si bien no te garantizan un éxito televisivo, te aproximan bastante. Abordar la realidad desde la ficción o desde programas no periodísticos es una tarea difícil, por la dificultad extra que tiene de convencer a la gente para que se abra a un discurso mucho más complicado. No es fácil intentar motivar a la gente en temáticas que espontáneamente y en determinados momentos la sociedad prefiere no pensar. Creemos que vale la pena aportar contenidos profundos, con estímulos artísticos que hagan más amena la recepción. Pero no deja de ser un gran esfuerzo.<br /><br />Después de varios años hemos construido en Telefé una identidad televisiva, que llevó a que la audiencia del canal tenga una cabeza amplia como para aceptar que en medio de determinados productos más comerciales, aparezcan otros más sociales, por diferenciarlos de alguna manera. Ese compromiso lo edificamos con perseverancia, y la gente lo está esperando al sintonizar el canal.<br /><br />Nada de esto podríamos hacer sin la confianza que los ejecutivos del canal tienen en las decisiones artísticas que producimos y programamos. Hay una libertad de trabajo que permite incluir en pantalla contenidos que trascienden la lógica de entretenimiento y negocio que esencialmente rige la TV. Por suerte, la sociedad ha sabido recibir estas acciones con entusiasmo. La gente creyó en esta campaña, lo que habla de la credibilidad del mensaje, del canal y de la TV en general.<br /><br />La campaña con Missing Children, que posibilitó que en cinco días se encontrara a tres chicos, demuestra que la televisión puede ser un medio social de una dimensión desconocida. Incluso a nosotros, que hacemos televisión a diario, nos sigue asombrando.<br /><br />* Director y subdirectora artística de Telefé, respectivamente.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-23563113495858770542009-07-17T06:08:00.000-07:002009-07-17T06:11:21.692-07:00¿Consola Apple en 2013?<span class="Apple-style-span" style="font-family: Tahoma; "><br /><table border="0" summary="detalleEspecial" cellpadding="0" cellspacing="5" width="650px;" id="detalleEspecial" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><tbody style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><tr style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><td style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><span class="etiqueta" style="margin-top: 0px; margin-right: 4px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 102, 204); text-align: left; font-size: 12px; font-weight: normal; ">Autor:</span> <span class="contenido" style="margin-top: 0px; margin-right: 4px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 63, 63); font-size: 12px; font-weight: normal; ">Juan Martín</span> <span class="etiqueta" style="margin-top: 0px; margin-right: 4px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 102, 204); text-align: left; font-size: 12px; font-weight: normal; ">Fecha:</span> <span class="contenido" style="margin-top: 0px; margin-right: 4px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 63, 63); font-size: 12px; font-weight: normal; ">17/07/2009</span></td></tr><tr style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><td style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><div class="contenido" style="margin-top: 0px; margin-right: 4px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 63, 63); font-size: 12px; font-weight: normal; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Diversos analistas especulan con la <a target="_blank" href="http://www.tgdaily.com/content/view/43274/98/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">entrada de Apple en el sector de máquinas de videojuegos</a>transformando el receptor digital multimedia Apple TV en un centro de entretenimiento e Internet. La compañía con sede en Cupertino aprovecharía el tirón actual del videojuego y su base de usuarios del iPod e iPhone que ya descargan y ejecutan juegos en estos dispositivos. La consola de videojuegos llegaría en tres años y competiría con las grandes del sector como PS3, Wii y la remozada 360 con Natal.</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; "> </p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; ">Según el analista de la consultora Wedbush Morgan, Michael Pachter, Apple comprueba la viabilidad de la futura consola analizando el <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">comportamiento del iPod touch y del iPhone como máquinas portátiles de videojuegos</strong>. <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">"Si pueden obtener un suficiente número de usuarios del iPod que descarguen juegos, es natural que, en última instancia, puedan convencer a un gran número de ellos para comprar videojuegos habilitados para Apple TV", </em>indica<em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">. </em></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; "> </p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; text-align: center; "><img alt="" src="http://muycomputer.com/files/264-16118-FOTO/applecon01.jpg" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 430px; height: 228px; " /></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; "> </p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; ">Hablamos de un receptor digital multimedia que reproduce contenido desde la iTunes Store, YouTube, Flickr o de la biblioteca de iTunes del ordenador mediante la transmisión de estos datos por WiFi y su almacenamiento en un disco duro interno. <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Este Apple TV sería la base para la consola</strong>, suponemos potenciando su hardware especialmente en el apartado gráfico y completándolo con videojuegos para <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">obtener una máquina completa de entretenimiento doméstico.</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; "> </p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; line-height: 16px; ">De momento, todo son especulaciones, aunque Yves Guillemot, el CEO de la compañía francesa Ubisoft, convertida en una de las desarrolladoras más potentes del mundo, <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">también piensa en la entrada de Apple en el sector</strong> de máquinas de videojuegos de sobremesa. <em style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">“Ya hay un nuevo competidor con el iPhone e iPod touch, y no creemos que Apple se pare ahí”</em>, indicó Guillemot en una entrevista reciente, explicando que el Apple TV junto a otros dispositivos set-top-box similares podría convertirse en una nueva plataforma para consolas de videojuegos.</p></div></td></tr></tbody></table></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-83743575625152398702009-07-16T18:57:00.001-07:002009-07-16T18:57:56.394-07:00¿La televisión tiene los días contados?<span class="Apple-style-span" style="font-family: Tahoma; "><table border="0" cellpadding="0" cellspacing="0" align="center" width="468px"><tbody><tr><td class="content" style="color: rgb(0, 51, 0); font-size: 11px; font-family: Tahoma, Helvetica; padding-top: 5px; padding-bottom: 5px; ">SE IMPONE LA ERA DIGITAL<br /><br />Carrier y Asociados sostuvo que el creciente consumo online de contenidos de TV y la tendencia en alza a las descargas de videos son claras alternativas a la caja<p>La Red se está convirtiendo en una alternativa más que potencial a las ofertas televisivas, tanto en su modalidad gratuita como paga, si se tiene en cuenta el crecimiento del consumo online de contenidos de TV y el alza de las descargas de videos por Internet, sostuvo Carrier y Asociados.</p><p>Según cifras brindadas por la consultora, un 30% de los abonados al sistema clásico, ya sea por cable o satélite, se muestran proclives a abandonarlo si pudieran conectar su aparato transmisor a la Web para ver películas o series.</p><p>A la hora de señalar qué motivos los llevarían a hacer la migración, los usuarios señalaron en primer lugar la cuestión de precios, argumentando que “el cable es muy caro”. En un escalón más abajo, se refirieron a los contenidos, señalando que la oferta televisiva tradicional es escasa, frente a la enorme cantidad de ofertas que pueden encontrar en Internet.</p><p>La consultora hizo hincapié en que más de la mitad de los menores de 18 años afirmaron no estar interesados en la programación actual de los servicios de TV paga. “Esto es una seria amenaza a futuro, ya que cuando estos adolescentes ingresen en la vida adulta, tendrán muy arraigado el hábito de consumir contenidos vía Internet, viendo a la televisión como algo anticuado y rígido”, señaló Carrier.</p><p>Además de ser considerada como una plataforma de comunicación, Internet ya es vista como un medio de entretenimiento, si se tiene en cuenta que el 39% de los usuarios de la Red afirmó que la PC conectada es su principal dispositivo de ocio, dejando a la caja boba en segundo lugar.</p><p>Canal-Ar</p></td></tr><tr><td class="content" style="color: rgb(0, 51, 0); font-size: 11px; font-family: Tahoma, Helvetica; padding-top: 5px; padding-bottom: 5px; ">Enviado el Jueves, 16 julio a las 11:10:05</td></tr></tbody></table></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-14445115104279451312009-07-10T20:39:00.001-07:002009-07-10T20:39:26.343-07:00<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/v_UyVmITiYQ&hl=es&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/v_UyVmITiYQ&hl=es&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-78070808343045946602009-07-10T19:17:00.001-07:002009-07-10T19:17:51.395-07:00¿Qué es eso de la Televisión Digital Terrestre?<span class="Apple-style-span" style="font-family: Arial; font-size: 12px; "><div class="grouphead" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 3px; padding-bottom: 0px; padding-left: 0px; "><div class="headline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; color: rgb(0, 51, 102); font-size: 26px; font-weight: normal; "><div id="story-titulo" class="ln" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><h1 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: normal; color: rgb(0, 51, 102); font-size: 26px; "><span class="Apple-style-span" style="font-size: 14px; ">La retransmisión en una calidad óptima se consigue mediante la digitalización de imagen y sonido</span></h1></div></div></div><div class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(25, 71, 117); font-size: 10px; display: inline; ">10.07.09 - </div><div class="byline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(25, 71, 117); font-size: 10px; display: inline; "><div class="author" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; display: inline; "><div class="name" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; display: inline; ">REDACCIÓN</div> <div class="description" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; display: inline; ">| SANTANDER</div></div></div><div class="OpcArt" style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 6px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; background-image: url(http://www.eldiariomontanes.es/img/f_articulo_top.gif); background-repeat: repeat-x; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; font-size: 11px; background-position: 50% 0%; "><div class="OpcArtB" style="margin-top: 4px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 6px; padding-left: 0px; background-image: url(http://www.eldiariomontanes.es/img/f_articulo_top.gif); background-repeat: repeat-x; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: 50% 100%; "><div class="OpcArtL" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; float: left; color: rgb(71, 71, 71); width: 240px; "><div id="contenidoestrellas" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><div class="label" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 5px; padding-bottom: 0px; padding-left: 5px; float: left; ">Vota</div><div class="starvotos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; position: relative; background-image: url(http://www.eldiariomontanes.es/img/star_off.gif); background-repeat: repeat-x; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; width: 65px; height: 13px; float: left; display: inline; background-position: initial initial; "><div class="starvotos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; position: relative; background-image: url(http://www.eldiariomontanes.es/img/star_off.gif); background-repeat: repeat-x; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; width: 65px; height: 13px; float: left; display: inline; background-position: initial initial; "><span id="votacion" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "><a class="vt1" href="javascript:votarticulo(1);" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 51, 102); text-decoration: none; position: absolute; display: block; height: 13px; width: 13px; z-index: 7; "></a><a class="vt2" href="javascript:votarticulo(2);" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 51, 102); text-decoration: none; position: absolute; display: block; height: 13px; width: 26px; z-index: 6; "></a><a class="vt3" href="javascript:votarticulo(3);" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 51, 102); text-decoration: none; position: absolute; display: block; height: 13px; width: 39px; z-index: 5; "></a><a class="vt4" href="javascript:votarticulo(4);" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 51, 102); text-decoration: none; position: absolute; display: block; height: 13px; width: 52px; z-index: 4; "></a><a class="vt5" href="javascript:votarticulo(5);" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 51, 102); text-decoration: none; position: absolute; display: block; height: 13px; width: 65px; z-index: 3; "></a></span></div></div></div><div class="separavotos" style="margin-top: 0px; margin-right: 6px; margin-bottom: 0px; margin-left: 6px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; float: left; background-color: rgb(212, 208, 200); width: 1px; height: 11px; "></div><div class="label" id="numvotos-votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 5px; padding-bottom: 0px; padding-left: 5px; float: left; ">0 votos</div><div class="resultados-votos" id="resultados-votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; float: left; "><img src="http://www.eldiariomontanes.es/img/star_off.gif" alt="0 votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /><img src="http://www.eldiariomontanes.es/img/star_off.gif" alt="1 votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /><img src="http://www.eldiariomontanes.es/img/star_off.gif" alt="2 votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /><img src="http://www.eldiariomontanes.es/img/star_off.gif" alt="3 votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /><img src="http://www.eldiariomontanes.es/img/star_off.gif" alt="4 votos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></div></div><div class="OpcArtR" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 4px; padding-bottom: 0px; padding-left: 0px; float: right; color: rgb(136, 136, 136); text-align: right; "><a href="http://www.eldiariomontanes.es/20090710/sociedad/destacados/television-digital-terrestre-20090710.html#opina" class="opiniones" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 12px; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 20px; color: rgb(136, 136, 136); text-decoration: none; display: block; float: left; background-image: url(http://www.eldiariomontanes.es/img/ico_opiniones.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: 0px 50%; ">Opina</a><a href="http://www.eldiariomontanes.es/20090710/sociedad/destacados/television-digital-terrestre-20090710.html#comentarios" class="veropiniones" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 12px; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 20px; color: rgb(136, 136, 136); text-decoration: none; display: block; float: left; background-image: url(http://www.eldiariomontanes.es/img/ico_veropiniones.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: 0px 50%; ">Ver comentarios <span id="num-comentarios" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">(0)</span></a><a href="javascript:window.print();" class="imprimir" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 12px; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 20px; color: rgb(136, 136, 136); text-decoration: none; display: block; float: left; background-image: url(http://www.eldiariomontanes.es/img/ico_imprimir.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: 0px 50%; ">Imprimir</a><a href="javascript:visualizacapasarticulo('envialanoticia', 'enviar');" class="enviar" id="enviar" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 12px; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 20px; color: rgb(136, 136, 136); text-decoration: none; display: block; float: left; background-image: url(http://www.eldiariomontanes.es/img/ico_enviar.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: 0px 50%; ">Enviar</a><a href="javascript:visualizacapasarticulo('rectificalanoticia','rectifica');" class="rectifica" id="rectifica" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 12px; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 20px; color: rgb(136, 136, 136); text-decoration: none; display: block; float: left; background-image: url(http://www.eldiariomontanes.es/img/ico_rectificar.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; background-position: 0px 50%; ">Rectificar</a></div><div class="clear" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; font-size: 1px; height: 1px; line-height: 0px; "></div></div></div><div class="text" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(102, 102, 102); font-size: 13px; "><div class="barhead" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 16px; padding-left: 0px; color: rgb(71, 71, 71); font-size: 13px; "><div class="ln" id="story-entradilla" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "></div></div><div class="p" id="story-texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; "><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Si la televisión digital es singular por algo es por los altos estándares de calidad, tanto de imagen como de sonido, que permite.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">No en vano, ha sido concebida como la televisión del futuro y, en este sentido, supone un salto cuantitativo y cualitativo con respecto a la convencional televisión analógica terrestre.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; "><strong class="strong" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Avances digitales</strong></div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Esta característica singular, así como otras que hacen afirmar de la TDT que es el futuro de la televisión, le vienen dadas por el mero hecho de que en esta forma de concebir la televisión se aplican los modernos desarrollos de la tecnología digital a la transmisión de la imagen y el sonido, o lo que es lo mismo, a la señal televisiva convencional.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Una vez digitalizados, es decir, convertirdos en bits de información, en la Televisión Digital Terrestre la imagen y el sonido se transmiten a través de las ondas hertzianas y viajan por el aire hasta llegar a los distintos puntos de recepción: hogares, oficinas, bares, etc.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Una vez allí, a través de los sintonizadores, también conocidos como decodificadores, esos bits de información vuelven a ser convertidos en imagen y sonido para que puedan ser vistos y oidos.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Al igual que otros más de 110 países de todas partes del Planeta, entre ellos los estados miembros de la Unión Europea, España transmite la Televisión Digital Terrestre a través del estándar denominado DVB-T (Digital Video Broadcasting-Terrestrial).</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; "><strong class="strong" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Múltiples ventajas</strong></div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Gracias a esta tecnología, la Televisión Digital Terrestre no sólo asegura una óptima calidad de la imagen y el sonido, sino un mejor aprovechamiento del espectro radioeléctrico disponible. Esto supone, en última instancia, poder elegir entre una mayor oferta de canales de televisión y radio, cuatro por cada canal convencional.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 10px; padding-bottom: 16px; padding-left: 0px; line-height: 16px; ">Así, de la mano de todas estas virtudes, a falta de unos meses para el apagón definitivo, podemos afirmar que el cambio del analógico a la TDT supone una apuesta de futuro en la que se opta por más y mejor televisión.</div></div></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-82991783193898655002009-07-09T20:06:00.000-07:002009-07-09T20:07:21.584-07:00Internet recorta la audiencia televisiva del «show» en memoria de Michael Jackson<span class="Apple-style-span" style="font-family: Arial; color: rgb(51, 51, 51); font-size: 11px; "><div class="grouphead" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><div class="headline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><div id="story-titulo" class="ln" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><h1 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(55, 55, 55); line-height: 34px; font-size: 35px; font-weight: 400; "><span class="Apple-style-span" style="color: rgb(143, 143, 143); font-family: Arial; font-size: 13px; line-height: normal; font-weight: bold; ">Los «ratings» del funeral en Estados Unidos se quedan por detrás de las exequias de Reagan y Diana de Gales</span></h1></div></div></div><div class="btns-texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; float: right; width: 52px; "><a href="javascript:textomenor();" class="textomenor" title="Disminuir tamaño del texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; background-image: url(http://www.abc.es/imag/btn_txt_menos.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; float: left; display: block; height: 18px; width: 26px; background-position: initial initial; "></a><a href="javascript:textomayor();" class="textomayor" title="Aumentar tamaño del texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; background-image: url(http://www.abc.es/imag/btn_txt_mas.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; float: left; display: block; height: 18px; width: 26px; background-position: initial initial; "></a></div><div class="text" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; font-size: 13px; color: rgb(55, 55, 55); "><div class="pbox" style="margin-top: 0px; margin-right: 8px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; float: left; width: 303px; "><div class="photo" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; background-color: rgb(239, 239, 239); text-align: center; "><img height="180" width="250" src="http://www.abc.es/nacional/noticias/200907/09/Media/-0241MAT--300x180.JPG" alt="Internet recorta la audiencia televisiva del «show» en memoria de Michael Jackson" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-style: initial; border-color: initial; border-style: initial; border-color: initial; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(173, 173, 175); border-right-color: rgb(173, 173, 175); border-bottom-color: rgb(173, 173, 175); border-left-color: rgb(173, 173, 175); text-align: center; " /><div class="separa" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 1px; font-size: 1px; clear: both; line-height: 1px; "></div><div class="photo-caption" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; font-size: 9px; color: rgb(143, 143, 143); text-align: right; background-color: rgb(255, 255, 255); ">El funeral de Michael Jackson, seguido por televisión en Londres / AP</div></div><div class="modulos-pbox" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 7px; padding-right: 7px; padding-bottom: 15px; padding-left: 7px; height: auto; background-image: url(http://www.abc.es/imag/f_modulos_pbox.jpg); background-repeat: repeat-x; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(197, 197, 197); border-right-color: rgb(197, 197, 197); border-bottom-color: rgb(197, 197, 197); border-left-color: rgb(197, 197, 197); background-position: 50% 100%; "><div class="pbox-cine" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><h5 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; font-size: 18px; color: rgb(114, 9, 3); font-weight: 700; ">Entierros y funerales más vistos de la historia televisiva de EE.UU.</h5><div class="texto-r-cine" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 5px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; clear: both; "><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; height: auto; line-height: normal; font-size: 11px; "><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; height: auto; line-height: normal; font-size: 11px; ">.-<span class="span" id="kmXB" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: bold; ">Ronald Reagan</span>. El entierro del ex ocupante de la Casa Blanca encabeza la lista al haber sido seguido por 35,1 millones de espectadores en el año 2004.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; height: auto; line-height: normal; font-size: 11px; ">.- <span class="span" id="kpOC" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: bold; ">Diana de Gales</span>. El funeral por la Princesa Diana fue visto por 33,3 millones en 1997.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; height: auto; line-height: normal; font-size: 11px; ">.-<span class="span" id="k0BC" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: bold; ">Michael Jackson</span>. El homenaje póstumo al rey del pop fue seguido por 31 millones de espectadores.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; height: auto; line-height: normal; font-size: 11px; ">.- <span class="span" id="k8TB" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: bold; ">Ronald Reagan</span>. También el funeral del ex presidente de Estados Unidos fue visto por 20,8 millones de espectadores en 2004.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; height: auto; line-height: normal; font-size: 11px; ">.-<span class="span" id="kAdD" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-weight: bold; ">Juan Pablo II</span>. El sepelio de Su Santidad Juan Pablo II fue seguido por 8,8 millones de telespectadores en 2005.</div></div></div></div><div class="clear" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 1px; clear: both; font-size: 1px; line-height: 0; "></div><div class="clear" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 1px; clear: both; font-size: 1px; line-height: 0; "></div></div><div class="separa" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 10px; font-size: 1px; clear: both; line-height: 0.1em; "></div></div><div class="byline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; font-size: 11px; color: rgb(126, 2, 2); "><div class="author" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; "><div class="name" id="story-autor" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; ">PEDRO RODRÍGUEZ | LOS ÁNGELES </div><div class="description" id="story-localidad" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; "></div></div></div><div class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 5px; height: auto; display: inline; font-size: 11px; color: rgb(0, 0, 0); "><span class="date-act" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(146, 146, 146); ">Actualizado </span>Jueves, 09-07-09 a las 23:50</div><div class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 5px; height: auto; display: inline; font-size: 11px; color: rgb(0, 0, 0); "></div><div class="separadatebyline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 10px; font-size: 1px; "></div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">El <a class="a" href="http://www.abc.es/20090707/gente-rocks-tops-rocks/funeral-michael-jackson-directo-200907071457.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; color: rgb(54, 54, 54); font-weight: 700; ">estelar y multitudinario funeral de Michael Jackson</a> -a pesar de la chapucera actuación de Mariah Carey por la que ha tenido que pedir públicas disculpas- puede haber servido para certificar la migración de audiencias desde la televisión a Internet, en detrimento de los canales y cadenas que tradicionalmente han dominado ese segmento de la comunicación de masas. En Estados Unidos, aunque toda la programación estuvo monopolizada por las exequías del rey del pop, la audiencia final habría sido de 31 millones de espectadores.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Los "ratings" facilitados por la compañía Nielsen sitúan el concierto de "corpore insepulto" celebrado en Los Ángeles por debajo de las audiencias generadas en su momento por los funerales del ex presidente Ronald Reagan y Diana de Gales. Sin importar que el memorial de Michael Jackson fuese retransmitido en un especial de tres horas en directo por un total de 18 cadenas y canales de cable, desde el hispano Univision al deportivo ESPN pasando por la CBS.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Por el contrario, las cifras de audiencia "on line" resultan mucho más rotundas, con un volumen de seguimiento por Internet no registrado desde el pasado enero, durante la histórica toma de posesión de Barack Obama. MSNBC ha contabilizado 19 millones de descargas de su cobertura funeraria de "Jacko". La CNN ha sumado de un total de 10,5 millones. Más 6 millones de la cadena ABC en formato digital, 3,4 millones de Foxnews.com y 5 millones de Yahoo.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">La compañía promotora AEG, responsable de la producción del funeral de Michael Jackson, ha estimado una audiencia global de 1000 millones de personas. En comparación con los 2.500 millones atribuidos en 1997 al funeral de Diana de Gales, que en la costa este de Estados Unidos se emitió en directo a las seis de la mañana de un sábado.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">En opinión de Rich Hanley, académico especialista en comunicación de masas, "la diferencia de audiencia con la Princesa Diana es el papel de Internet, que permite el acceso de más gente pero no necesariamente a través de televisión". Según el "Washington Post", que el funeral de Jackson haya sido seguido por uno de cada diez televidentes en Estados Unidos "es bastante significativo" porque fue emitido cuando la mayoría de la gente estaba trabajando.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Dentro de este fenómeno para Internet, el día de la muerte de Michael Jackson, el pasado 25 de junio, la sección de noticias de Google se desbordó por el aluvión de búsquedas sobre el rey del pop. Twitter, que llegó a registrar 5.000 comentarios por minuto, también estuvo colapsado. Bloqueo también experimentado por la biografía de Jackson en Wikipedia.</div></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-10182433983193516812009-07-09T17:02:00.000-07:002009-07-09T17:09:35.772-07:00Tweet As the Real Twitterers Do<span class="Apple-style-span" style=" ;font-family:'normal Arial';font-size:12px;"><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 3px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size:16px;"><span class="Apple-style-span" style="font-weight: normal; color: rgb(137, 137, 137); "><span class="Apple-style-span" style="font-size: x-small;">By </span><a href="http://www.webpronews.com/user/chris-crum" title="View user profile." style="color: rgb(0, 105, 210); text-decoration: none; "><span class="Apple-style-span" style="font-size: x-small;">Chris Crum</span></a><span class="Apple-style-span" style="font-size: x-small;"> - Thu, 07/09/2009 - 14:53</span></span></h2><div class="clear-block" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font: normal normal normal 12px/normal 'normal Arial', Verdana, Helvetica, sans-serif; text-align: left; vertical-align: top; display: block; "><div id="node-50910" class="node" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font: normal normal normal 12px/normal 'normal Arial', Verdana, Helvetica, sans-serif; text-align: left; vertical-align: top; "><a href="http://www.webpronews.com/user/chris-crum" style="color: rgb(0, 105, 210); text-decoration: none; "></a><div style="margin-top: -18px; margin-right: 0px; margin-bottom: 0px; margin-left: 5px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font: normal normal normal 12px/normal 'normal Arial', Verdana, Helvetica, sans-serif; text-align: left; vertical-align: top; float: right; position: relative; z-index: 5; "><a title="Post to Twitter" href="http://twe.ly/p" style="color: rgb(0, 105, 210); text-decoration: none; "><img src="http://www.webpronews.com/sites/all/modules/service_links/twitter.png" border="0" alt="Post to Twitter" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></a> <a title="Post to Facebook" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.webpronews.com%2Ftopnews%2F2009%2F07%2F07%2Ftweet-as-the-real-twitterers-do&t=Tweet+As+the+Real+Twitterers+Do" style="color: rgb(0, 105, 210); text-decoration: none; "><img src="http://www.webpronews.com/sites/all/modules/service_links/facebook.png" border="0" alt="Post to Facebook" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></a></div><br /><b>Too Many Tweets Can Be Bad For All Parties</b><br /><br /><div style="margin-top: 0px; margin-right: 5px; margin-bottom: 5px; margin-left: 5px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font: normal normal normal 12px/normal 'normal Arial', Verdana, Helvetica, sans-serif; text-align: left; vertical-align: top; float: right; display: block; width: 50px; height: 61px; "></div><p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font: normal normal normal 12px/normal 'normal Arial', Verdana, Helvetica, sans-serif; ">Some people tweet a lot. I follow a good deal of them. Sometimes excessive tweeting can include plenty of wisdom. Often times, however, it is just annoying. Chances are that if you follow somebody, you do care what they have to say, at least to some extent. If they tweet too much though, you may find yourself caring less, and you may even decide to unfollow them. <span style="color: rgb(255, 0, 0); "><strong>Do you unfollow people who tweet too much? </strong></span><strong><a href="http://www.webpronews.com/topnews/2009/07/07/tweet-as-the-real-twitterers-do#comments" style="color: rgb(0, 105, 210); text-decoration: none; "><u>Tell us</u></a>.</strong><br /><br />Excessive tweeting is at the root of more than one of Twitter's problems.<br /><br /><strong>The Retention Problem </strong><br /><br />Twitter has been known to have <a href="http://www.webpronews.com/topnews/2009/04/29/nielsen-twitters-audience-retention-rate-sucks" style="color: rgb(0, 105, 210); text-decoration: none; ">trouble with user retention</a>. People sign up and abandon their accounts. A common complaint about Twitter is that it contains too much "noise." In other words, there are too many random tweets that nobody cares about.<br /><br />I've always found it a bit naive to assume that just because you find a tweet useless, it is useless to everybody. I've long considered that you control who you follow, so if you don't like somebody's tweeting, you have the power to stop following them.<br /><br />This is still true, but perhaps it is more complex than that. I may want to follow @soandso (I'm only using this as an example) because I know that they will say things that I need to know sometimes, but @soandso may also flood my Twitter stream with useless conversation that I have no interest in - noise.<br /><br />If that noise gets to become to much of an issue, I will likely end up deciding to unfolllow @soandso anyway, and try to obtain the info from somewhere else - somewhere that is less annoying.<br /><strong><br />The lesson here (from the business perspective)</strong> is that if you want to keep followers, you should probably limit your tweeting. That's not to say that every Tweet has to be incredibly important. Just <a href="http://www.webpronews.com/topnews/2009/03/12/listen-and-think-before-you-tweet" style="color: rgb(0, 105, 210); text-decoration: none; ">think before you Tweet</a>, and keep your audience in mind.<br /><br /><strong>The Capacity Problem</strong><br /><br />By tweeting too frequently, you may actually be hurting Twitter's accessibility. Interestingly enough, while I was researching this article, I encountered the "Twitter is over capacity" error message a couple times (one with and one without the Fail Whale), which if you'll notice in the illustrations below, is accompanied by "Too many Tweets! Please wait a moment and try again."</p><center><img src="http://images.ientrymail.com/webpronews/article_pics/too-many-tweets.jpg" alt="Twitter is Over Capacity" title="Twitter is Over Capacity" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /><br /><br /><img src="http://images.ientrymail.com/webpronews/article_pics/fail-whale.jpg" alt="Twitter is Over Capacity" title="Twitter is Over Capacity" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; " /></center><p style="margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font: normal normal normal 12px/normal 'normal Arial', Verdana, Helvetica, sans-serif; ">If Twitter's not operating properly, it's not going to do anybody any good until it comes back. If you're tweeting too much, you're contributing to the problem. Twitter does limit the number of tweets you post in a day.<br /><br />"We do cap the number of updates a user can make in a 24 hour period, whether via the API or any other input method (web, mobile, etc.)," said Alex Payne, Twitter's API Lead <a href="http://groups.google.com/group/twitter-development-talk/browse_thread/thread/19026c103592dc51?pli=1" style="color: rgb(0, 105, 210); text-decoration: none; ">in a Google Groups</a> conversation back in January. "Right now, that number is 1000, but it's subject to change at any time. "<br /><br />I am awaiting confirmation on whether or not this is still the number, but whether it has changed or not, Twitter may reduce it more still, considering the capacity issue. If Twitter wants to keep growing, this has to be a turn off (despite all of the charm of the Fail Whale).<br /><br /><strong>Tweet How the Real Twitterers Tweet</strong><br /><br />I thought it would be interesting to see how frequently the people who actually run Twitter tweet themselves. As far as I can tell, the frequency isn't too high. They tweet often, but not excessively. I browsed the last month or so worth of tweets from the following list of Twitter staffers (hat tip to Twittercism who has a <a href="http://twittercism.com/twitter-employees/" style="color: rgb(0, 105, 210); text-decoration: none; ">huge list of Twitterers</a>), and they all pretty much kept it to 20 tweets a day or less (5 or less or 3 or less in some cases, most were under 10).<br /><br /><strong>10 of the People Behind Twitter</strong><br /><br />1. Evan Williams (@ev) - Twitter CEO<br /><br />2. Biz Stone (@biz) Twitter Co-founder<br /><br />3. Abdur Chowdhury (@abdur) - Twitter's "Chief Scientist"<br /><br />4. Alex Payne (@al3x) - Twitter's API Lead<br /><br />5. Crystal (@crystal) - leads twitter support team<br /><br />6. Eric Jensen (@ej) - Co-founded Summize (Twitter Search) - search and text mining technologist<br /><br />7. Greg Pass (@gregpass) - Director of Engineering and Ops<br /><br />8. Jason Goldman (@goldman) - Director of product strategy<br /><br />9. John Adams (@netik) - operations engineer<br /><br />10. Rudy Winnacker (@ronpepsi) - operations engineer<br /><br />I have to wonder if Twitter employees have a limit in place for themselves. Of course they know what happens when there are too many tweets. No point in creating more work for yourself.<br /><br /><strong>Can You Tweet Too Little? </strong><br /><br />Depending on what your goals are for using Twitter, I would say that it is possible to tweet too little. If you are using it for business purposes, then a lack of updates could reflect poorly on your effort to stay in touch with your followers.<br /><br />As long as you're not completely dead on Twitter for months at a time, you'll probably be ok though. In fact, I don't consider myself a very frequent tweeter. There is just as much (if not more) to gain from Twitter by absorbing the content that is coming in, than there is by pushing content out.<br /><br /><strong>The Moral of the Story</strong><br /><br />Your Twitter frequency should be dictated by you goals. That said, you do not want to overdo it. You may lose followers from a lack of updating, but I would think you would be more likely to lose them when you update too much. Use moderation. Use other channels of communication when applicable. Use direct messages for one on one conversation.<br /><br /><em><strong>What are your thoughts on overtweeting? Undertweeting? <a href="http://www.webpronews.com/topnews/2009/07/07/tweet-as-the-real-twitterers-do#comments" style="color: rgb(0, 105, 210); text-decoration: none; "><u>Discuss with WebProNews readers</u></a>.</strong></em></p></div></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-80794527644291949812009-07-09T05:40:00.000-07:002009-07-09T05:41:07.429-07:00Commentary: Google and Microsoft free-for-all<span class="Apple-style-span" style="font-family: arial; font-size: 12px; line-height: 15px; "><div id="cnnSnapShot" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); margin-bottom: 6px; background-position: initial initial; "><div class="cnnWCBoxContent" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div id="cnnHeaderRightCol" style="width: 504px; margin-top: 12px; float: left; display: inline; "><ul style="margin-top: 0px; margin-bottom: 0px; "><li class="cnnHiliteHeader" style="color: rgb(0, 0, 0); font-weight: bold; list-style-type: none; list-style-position: initial; list-style-image: initial; text-transform: uppercase; ">STORY HIGHLIGHTS</li><li style="color: rgb(0, 0, 0); ">Chris Anderson: Obama's antitrust chief concerned about Google's power</li><li style="color: rgb(0, 0, 0); ">He says she will have to decide whether it's OK for Google to give things away</li><li style="color: rgb(0, 0, 0); ">He says Google's dominance in ads gives it power to win new markets</li><li style="color: rgb(0, 0, 0); ">Anderson: Battle pits Google against Microsoft, itself a target of antitrust cases</li></ul></div><div class="clear" style="clear: both; "></div><div id="cnnSnapShotBottom" style="margin-top: 10px; margin-right: 18px; margin-bottom: 10px; margin-left: 18px; "><div id="cnnSnapShotBottomLeft" style="float: left; width: 432px; margin-right: 18px; "><div id="cnnSnapShotTimeStamp" style="font-size: 11px; font-weight: bold; line-height: 14px; color: rgb(202, 0, 2); "><div class="cnnGryTmeStmp" style="color: rgb(148, 148, 148); ">July 8, 2009 -- Updated 1408 GMT (2208 HKT)</div></div></div><div id="cnnSnapShotBottomRight" style="float: left; width: 490px; "><ul class="cnnNextStory" style="margin-top: 0px; margin-bottom: 0px; "><li id="cnnNextStoryCSI" class="cnnNextStory" style="font-size: 10px; font-weight: bold; list-style-type: none; list-style-image: none; list-style-position: outside; "><a href="http://edition.cnn.com/2009/TECH/07/08/pickens.wind.farm/index.html?iref=nextin" style="text-decoration: none; color: rgb(0, 66, 118); ">Next Article in Technology »</a></li><div id="csiIframeObjscsi3"><iframe src="http://edition.cnn.com/.element/ssi/auto/2.0/sect/TECH/nextStory2.exclude.html?&csiID=csi3" name="csiDataIframecsi3" id="csiDataIframecsi3" width="10" height="10" style="visibility: hidden; position: absolute; top: 0px; left: -100px; "></iframe></div></ul></div><div class="clear" style="clear: both; "></div></div></div><div class="cnnWCBoxFooter" style="height: 4px; overflow-x: hidden; overflow-y: hidden; background-image: url(http://i.cdn.turner.com/cnn/.element/img/2.0/mosaic/base_skins/baseplate/corner_dg_BR.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: 100% 0px; "><img src="http://i.cdn.turner.com/cnn/.element/img/2.0/mosaic/base_skins/baseplate/corner_dg_BL.gif" width="4" height="4" border="0" alt="" /></div></div><div id="cnnMainContent" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div class="cnnWCBox"><div class="cnnWCBoxHeader" style="height: 4px; overflow-x: hidden; overflow-y: hidden; background-image: url(http://i.cdn.turner.com/cnn/.element/img/2.0/mosaic/base_skins/baseplate/corner_dg_TR.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: 100% 0px; "><img src="http://i.cdn.turner.com/cnn/.element/img/2.0/mosaic/base_skins/baseplate/corner_dg_TL.gif" width="4" height="4" border="0" alt="" /></div><div class="cnnWCBoxContent" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div id="cnnLeftCol" style="float: left; width: 603px; margin-right: 18px; margin-top: 2px; margin-bottom: -2px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); overflow-x: hidden; overflow-y: hidden; background-position: initial initial; "><div class="cnnMosaicContentCol" style="padding-top: 12px; padding-right: 0px; padding-bottom: 0px; padding-left: 18px; "><div id="cnnHighLightTrigger" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); min-height: 400px; background-position: initial initial; "><div id="cnnTxtCmpnt" class="cnnContentContainer" style="display: block; "><div id="cnnSCFontButtons" style="position: relative; min-height: 15px; "><div id="cnnSCByLine" style="color: rgb(102, 102, 102); font-size: 10px; ">By Chris Anderson<br />Special to CNN</div><div id="cnnSCFontLabel" style="position: absolute; top: 0px; right: 38px; "><img src="http://i.cdn.turner.com/cnn/.element/img/2.0/global/story_tools/text_size.gif" alt="" width="38" height="13" /></div><div id="cnnSCFontMinusBtn" onclick="setActiveStyleSheet('default'); return false;" style="position: absolute; top: 0px; cursor: pointer; right: 19px; "><img src="http://i.cdn.turner.com/cnn/.element/img/2.0/global/story_tools/txt_minus_dn_.gif" border="0" width="13" height="13" alt="Decrease font" title="Decrease font" class="cnnIncreaseFont" /></div><div id="cnnSCFontPlusBtn" onclick="setActiveStyleSheet('LargeFont'); return false;" style="position: absolute; top: 0px; cursor: pointer; right: 0px; "><img src="http://i.cdn.turner.com/cnn/.element/img/2.0/global/story_tools/txt_plus.gif" border="0" width="13" height="13" alt="Enlarge font" title="Enlarge font" class="cnnIncreaseFont" /></div></div><p class="cnnEditorNote" style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: italic; ">Editor's note: Chris Anderson is the editor-in-chief of Wired Magazine and the author of "<a href="http://www.hyperionbooks.com/titlepage.asp?ISBN=1401322905" target="new" style="text-decoration: none; color: rgb(0, 66, 118); font-weight: bold; ">FREE: The Future of a Radical Price</a>", published by Hyperion on July 7. The book's first printing generated controversy over failing to attribute some passages to Wikipedia, which Anderson said in his <a href="http://www.longtail.com/the_long_tail/2009/06/corrections-in-the-digital-editions-of-free.html" target="new" style="text-decoration: none; color: rgb(0, 66, 118); font-weight: bold; ">blog</a> was a mistake and will be corrected.</p><div class="cnnStoryPhotoBox" style="float: left; width: 292px; margin-top: 2px; margin-right: 18px; margin-bottom: 18px; margin-left: 0px; clear: left; "><div id="cnnImgChngr" class="cnnImgChngr" style="background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(0, 0, 0); background-position: initial initial; "><img src="http://i2.cdn.turner.com/cnn/2009/TECH/07/08/anderson.google.antitrust.law/art.chris.anderson.wired.jpg" alt="Chris Anderson says technology allows giants like Google to give away services." width="292" height="219" border="0" style="display: block; " /><div class="cnnStoryPhotoCaptionBox" style="border-top-width: 0px; border-right-width: 1px; border-bottom-width: 0px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-top-color: rgb(232, 232, 232); border-right-color: rgb(232, 232, 232); border-bottom-color: rgb(232, 232, 232); border-left-color: rgb(232, 232, 232); padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: initial initial; "><div class="cnn3pxTB9pxLRPad" style="padding-top: 3px; padding-right: 9px; padding-bottom: 3px; padding-left: 9px; "><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 10px; line-height: 13px; color: rgb(102, 102, 102); ">Chris Anderson says technology allows giants like Google to give away services.</p></div></div><div class="cnnWireBoxFooter" style="height: 4px; overflow-x: hidden; overflow-y: hidden; background-image: url(http://i.cdn.turner.com/cnn/.element/img/2.0/mosaic/base_skins/baseplate/corner_wire_BR._bg.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(255, 255, 255); background-position: 100% 0px; "><img src="http://i.cdn.turner.com/cnn/.element/img/2.0/mosaic/base_skins/baseplate/corner_wire_BL.gif" alt="" width="4" height="4" style="display: block; " /></div></div></div><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; "><b>(CNN)</b> -- When Christine Varney was confirmed in May as the Obama administration's top antitrust cop, some of her words from last year sent a chill through the Googleplex, the search engine's headquarters in Silicon Valley.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">During the waning days of the Bush administration, Varney worried that the government would not do enough about Google: "I think we're going to continually see a problem, potentially, with Google, who I think so far has acquired a monopoly in Internet online advertising lawfully."</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Now she's in a position to do something about it.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Having a legally obtained monopoly is not a crime, but abusing it to gain unfair advantages in other markets can be.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">The most recent landmark cases on this in technology have been the decade-long investigations and prosecutions on Microsoft's dominance of PC software.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">In those cases, competitors complained that the software giant's near-monopoly on operating systems allowed it to get the upper hand in other markets, for example, by gaining an advantage on the Web through bundling Microsoft's Internet Explorer with every copy of Windows.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Now <a href="http://topics.edition.cnn.com/topics/Google_Inc" class="cnnInlineTopic" style="text-decoration: underline; color: rgb(0, 66, 118); font-weight: bold; ">Google</a> has Microsoft-like dominance in search and search advertising. What should it not be allowed to do?</p><div class="cnnStoryElementBox" style="clear: left; float: left; margin-top: 2px; margin-right: 18px; margin-bottom: 6px; margin-left: 0px; width: 180px; font-size: 11px; line-height: 14px; "><h4 style="font: normal normal normal 12px/1.25em arial, sans-serif; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 16px; font-weight: bold; line-height: 19px; ">Don't Miss</h4><ul class="cnnRelated" style="margin-top: 2px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-image: url(http://i.cdn.turner.com/cnn/.element/img/2.0/global/red_bull.gif); "><li style="margin-left: 15px; margin-bottom: 3px; list-style-position: outside; "><b class="wool"></b>Fortune: <a target="new" href="http://postcards.blogs.fortune.cnn.com/2009/06/26/microsoft-ceo-ballmer-open-to-yahoo-deal/" style="text-decoration: none; color: rgb(0, 66, 118); font-weight: bold; ">Microsoft CEO: Open to Yahoo deal</a></li><li style="margin-left: 15px; margin-bottom: 3px; list-style-position: outside; "><b class="wool"></b><a href="http://edition.cnn.com/commentary" style="text-decoration: none; color: rgb(0, 66, 118); font-weight: bold; ">In Depth: Commentaries</a></li></ul></div><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">That question may come to define this era of antitrust law. When Varney was confirmed, she withdrew the Bush administration's report setting relatively conservative standards of antitrust enforcement and declared, "The Antitrust Division will be aggressively pursuing cases where monopolists try to use their dominance in the marketplace to stifle competition and harm consumers."</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">How might Google's dominance be harming consumers? Ask makers of such items as books and newspapers and advertisers and all will say they are concerned about Google's clout and ability to act unilaterally because of its dominance. Google, meanwhile, has been on a charm offensive for the past few weeks, emphasizing how easy it is for consumers to switch to other search engines and how small it is compared to other companies that have been in a similar position in the past, such as Microsoft, AT&T and IBM.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">The <a href="http://topics.edition.cnn.com/topics/Internet" class="cnnInlineTopic" style="text-decoration: underline; color: rgb(0, 66, 118); font-weight: bold; ">Web</a> is still a new territory, with the boundary lines of markets in flux. At least in the Microsoft case, we knew what an "operating system" and "Web browser" were. But on the Web, where software is a Web site, not something you buy in a box, and everything is just one click away from everything else, core antitrust concepts such as "lock-in" and "barriers to entry" will have to be redefined.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">One of the most interesting issues that Varney will have to face is Google's use of free. This is not 20th Century "free," as in "buy one, get one free" or "free gift inside." Instead, it's really Free (let's dignify it with a capital F), something that's only possible in the digital age, where costs are close to zero.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Like many Web companies, Google gives away most of what it does. Its searches are free, as are its e-mail, maps, online word processor and spreadsheet, and nearly 300 other products, from directory assistance (GOOG411) to Google Earth.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">This use of Free is part of its "max strategy" -- it uses Free to get its products in the hands of the greatest number of users, and then figures out some way to get money from them (mostly with ads, but sometimes with "pro" versions of the services, in which users can pay for more storage or features, using the "freemium" business model).</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Google can give away so much because the incremental cost of serving one more Web page to one more user is almost nothing -- and falling as technology gets cheaper. This is the difference between the "bits economy" and the "atoms economy." The marginal cost of production for digital things is so low that Free becomes not just a marketing gimmick but the default price in most markets, driven by economic forces as real online as gravity is in the real world.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">But companies still have to make money, so there are limits to how much they can provide free. Not a problem for Google. Its core advertising business is so powerful, dominant and profitable that it can subsidize almost everything else the company does, using Free to get customers in new markets.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Is that fair, when so many of its competitors don't have a similar golden goose at the core of their operations?</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">The analogy is something like the semiconductor battles of the 1980s, when Japanese companies were accused of "dumping" (selling for under cost) memory chips in the U.S. market to drive out U.S. competitors. Any time you are giving away a product, you are by definition selling it for less than cost (even if the cost is just a fraction of a cent).</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Note that no court or regulator has yet suggested that there's anything remotely like this going on in the use of Free online. But when Varney starts looking at ways that Google is using its search dominance to win new markets, its use of Free is going to have to be one of the things she considers.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Could Free be OK for little companies, but not really big ones? How much market share would you have to have in one market to disallow you from using Free in another?</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">As she digs into this, she may find that it takes her back to Microsoft itself. As entrepreneur Alex Iskold has<a href="http://www.slideshare.net/alexiskold/danger-of-free" target="new" style="text-decoration: none; color: rgb(0, 66, 118); font-weight: bold; ">pointed out</a>, Google is using the profits from its search advertising dominance to fund its competition with Microsoft in word processors and spreadsheets (Google Docs).</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">Microsoft, meanwhile, is doing just the opposite: using the profits from its dominance of word processors and spreadsheets (Microsoft Office) to subsidize its competition with Google in search (Microsoft Bing). In each case, the companies are using a highly profitable paid product to make another product free, on the hopes of gaining market share by taking price off the table.</p><p style="margin-top: 12px; margin-right: 0px; margin-bottom: 12px; margin-left: 0px; ">The difference this time is that Google is the dominant player, and at least as far as search goes, <a href="http://topics.edition.cnn.com/topics/Microsoft_Corporation" class="cnnInlineTopic" style="text-decoration: underline; color: rgb(0, 66, 118); font-weight: bold; ">Microsoft</a>is a struggling upstart. Confused yet? Then spare a thought for Varney. She not only has to figure out what markets need protection, but also how to do that (to say nothing of the poignant irony of Microsoft complaining about unfair monopolies). Tough job. Who would have thought that there was anything not to like about Free?</p></div></div></div></div></div></div></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-70522443753754088072009-07-06T05:26:00.000-07:002009-07-06T05:27:35.049-07:00¿Está cambiando la medida de la popularidad en la web? Backtype tweetcount<span class="Apple-style-span" style="font-family: 'Trebuchet MS'; color: rgb(51, 51, 51); font-size: 13px; "><div class="post-meta" style="margin-top: 8px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 5px; padding-right: 10px; padding-bottom: 5px; padding-left: 10px; display: block; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: rgb(252, 244, 199); font-size: 11px; color: rgb(173, 84, 51); clear: both; background-position: initial initial; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">By <a href="http://www.dreig.eu/caparazon/author/admin/" title="Posts by dreig" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">dreig</a></strong> | <a href="http://www.dreig.eu/caparazon/2009/07/06/%c2%bfesta-cambiando-la-medida-de-la-popularidad-en-la-web-backtype-tweetcount/#comments" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">Comments (0)</a> | <a href="http://www.dreig.eu/caparazon/2009/07/06/%c2%bfesta-cambiando-la-medida-de-la-popularidad-en-la-web-backtype-tweetcount/#trackbacks" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">Trackbacks (0)</a></div><div style="margin-top: 0px; margin-right: 10px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; float: left; "><iframe src="http://widgets.backtype.com/tweetcount?url=http%3A//www.dreig.eu/caparazon/2009/07/06/%25c2%25bfesta-cambiando-la-medida-de-la-popularidad-en-la-web-backtype-tweetcount/&cnt=1&links=true&title=%BFEst%E1%20cambiando%20la%20medida%20de%20la%20popularidad%20en%20la%20web%3F%20Backtype%20tweetcount&background=CCFFFF&border=FF9900" height="60" width="52" frameborder="0" scrolling="no" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "></iframe></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">No sé qué va a ser del Page Rank, del Alexarank o del ya muy mermado Technorati, como del resto de los ránkings que se basan, como criterio fundamental en el número de enlaces entrantes a un espacio para determinar su popularidad, pero leer a <a rel="nofollow" href="http://www.louisgray.com/live/2009/07/as-retweeting-rises-linking-continues.html" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">Louis Gray</a> me confirmaba algo que muchos defendemos desde hace tiempo:<strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; "></strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; "><strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Twitter amenaza a muchas de las cosas que dábamos por sentadas en la red. Así , se confirma la disminución de la tendencia a enlazar en favor del incremento del fenómeno Retweet (RT).</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Quizás el tema vaya en la línea del aumento de la “continuous augmented awareness” (conciencia contínua aumentada, escribiremos en breve sobre <a title="inteligencia y web" rel="nofollow" href="http://www.theatlantic.com/doc/200907/intelligence" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">ello</a>), que incluye una idea que también quiero reflejar aquí:</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Que <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">cada vez somos menos dados a creer (y sellar con enlaces) en meritocracias (poder derivado del mérito que atribuimos a unos pocos) y más a premiar de forma leve, puntual pero efectiva, el trabajo que valoramos y nos gusta de todos (democracia).</strong></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Dicho de otro modo, la disponibilidad del conocimiento, el aumento de nuestro sentido crítico nos convierte en menos mitómanos, menos necesidades de autoridades que nos digan lo que es correcto o no leer u opinar.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Veremos cómo se adaptan los índices, las analíticas de popularidad, las corrientes de pensamiento sobre internet a este tipo de fenómenos de reinvención por parte del usuario, pero quería presentaros, de momento, una nueva característica en este blog: <strong style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">el botón de retweet de Backtype</strong>.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Lo he cambiado por el de <a href="http://www.dreig.eu/caparazon/2009/05/13/la-web-en-tiempo-real-mejorada-tweetmeme/" target="_blank" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">Tweetmeme</a> (lo revisamos aquí), después de haber constatado y leído sobre múltiples fallos. No ocurre con el botón que véis a la izquierda de esta entrada: Backtype <a href="http://www.dreig.eu/caparazon/wp-content/Picture-131.png" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; "><img title="Picture-131" src="http://www.dreig.eu/caparazon/wp-content/Picture-131.png" alt="" width="114" height="140" align="right" style="margin-top: 20px; margin-right: 0px; margin-bottom: 0px; margin-left: 20px; padding-top: 0px; padding-right: 5px; padding-bottom: 15px; padding-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; background-image: none; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; border-width: initial; border-color: initial; background-position: initial initial; " /></a>tweetcount, que añade al anterior algunas funcionalidades más, como la personalización en colores.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Aunque Tweetmeme recoge posibilidades interesantes como las que se muestran en el gráfico (contabilización global de retweets, analíticas globales) repito que su defecto al no contabilizar de forma fidedigna los RT limita su utilidad.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">No creo, que Backtype tarde, de todos modos, en ofrecer posibilidades similares.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; line-height: 18px; font-size: 13px; ">Si queréis instalar el botón, podéis hacerlo descargando el plugin para Wordpress desde <a rel="nofollow" href="http://www.backtype.com/plugins/tweetcount" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">aquí</a>, o el script que encontraréis en este <a rel="nofollow" href="http://www.backtype.com/widgets/tweetcount" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(63, 110, 132); text-decoration: underline; ">otro enlace</a>.</p></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-44078596893535245092009-07-06T05:22:00.001-07:002009-07-06T05:22:33.140-07:00AT&T's Designs for the Wireless Market<span class="Apple-style-span" style="font-family: Helvetica; color: rgb(51, 51, 51); font-size: 10px; "><h1 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 2.8em; font-weight: bold; line-height: 1.2em; "><span class="Apple-style-span" style="font-size: 17px; font-weight: normal; line-height: 22px; ">The iPhone was just the start. To offset slowing growth, AT&T is seeking devices that will expand the way people use its wireless network</span></h1><p class="byline" style="margin-top: -0.4em; margin-right: 0px; margin-bottom: 1.3em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; line-height: 1.5em; ">By <a href="http://www.businessweek.com/bios/Roger_O._Crockett.htm" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: none; ">Roger O. Crockett</a></p><div id="inset" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; float: right; width: 205px; border-top-color: rgb(234, 234, 234); border-right-color: rgb(234, 234, 234); border-bottom-color: rgb(234, 234, 234); border-left-color: rgb(234, 234, 234); border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 1px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; "><div id="insetContent" style="margin-top: 3px; margin-right: 0px; margin-bottom: 20px; margin-left: 15px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; width: 190px; "><div class="module" id="relatedItems" style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; position: relative; "><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; padding-top: 0.4em; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; line-height: 1.2em; color: rgb(153, 153, 153); text-transform: uppercase; border-top-color: rgb(229, 229, 229); border-right-color: rgb(229, 229, 229); border-bottom-color: rgb(229, 229, 229); border-left-color: rgb(229, 229, 229); border-top-width: 5px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; ">BW MAGAZINE</h2><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; "><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; "><a href="http://www.businessweek.com/magazine/toc/09_28/B4139retirement.htm?campaign_id=magazine_related" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">Retirement: The Big Rethink</a></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; "><a href="http://www.businessweek.com/magazine/content/09_28/b4139000570651.htm?campaign_id=magazine_related" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">Will Tax Breaks Boost Jobs?</a></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; "><a href="http://www.businessweek.com/magazine/content/09_28/b4139064361012.htm?campaign_id=magazine_related" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">AT&T's Designs for the Wireless Market</a></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; "><a href="http://www.businessweek.com/magazine/content/09_28/c4139executive732658.htm?campaign_id=magazine_related" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">Executive Summary</a></li><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 1.2em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; "><a href="http://www.businessweek.com/magazine/content/09_28/b4139012283976.htm?campaign_id=magazine_related" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">Managing Forward</a></li></ul></div><div class="module" id="coverBrowser" style="margin-top: 0px; margin-right: 0px; margin-bottom: 15px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; clear: both; position: relative; "><h2 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.7em; margin-left: 0px; padding-top: 0.4em; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.2em; font-weight: bold; line-height: 1.2em; color: rgb(153, 153, 153); text-transform: uppercase; border-top-color: rgb(229, 229, 229); border-right-color: rgb(229, 229, 229); border-bottom-color: rgb(229, 229, 229); border-left-color: rgb(229, 229, 229); border-top-width: 5px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; ">THIS ISSUE</h2><a href="http://www.businessweek.com/magazine/toc/09_28/B4139magazine.htm" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; "><img class="coverArt" src="http://images.businessweek.com/mz/09/28/0928covdx.jpg" alt="magazine cover" style="margin-top: 0px; margin-right: 7px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-style: solid; border-right-style: solid; border-bottom-style: solid; border-left-style: solid; border-width: initial; border-color: initial; float: left; border-top-width: 1px; border-right-width: 1px; border-bottom-width: 1px; border-left-width: 1px; border-top-color: rgb(229, 229, 229); border-right-color: rgb(229, 229, 229); border-bottom-color: rgb(229, 229, 229); border-left-color: rgb(229, 229, 229); " /></a><p class="dateStamp" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.1em; line-height: 1.5em; "><a href="http://www.businessweek.com/magazine/toc/09_28/B4139magazine.htm" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">July 13, 2009</a></p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.6em; margin-left: 0px; padding-top: 0.1em; padding-right: 0px; padding-bottom: 0.1em; padding-left: 0px; font-size: 1.2em; font-weight: bold; line-height: 1.3em; color: rgb(51, 51, 51); text-transform: none; "><a href="http://www.businessweek.com/magazine/toc/09_28/B4139magazine.htm" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(6, 69, 153); text-decoration: none; ">Rethinking Retirement</a></h3><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; list-style-type: none; "><li class="previous" style="margin-top: 0px; margin-right: 4px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; float: left; width: 12px; height: 12px; background-image: url(http://images.businessweek.com/icons/circle_arrow180_gray_12x12.gif); 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margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; "><img src="http://m1.2mdn.net/viewad/817-grey.gif" border="0" alt="Click here to find out more!" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; " /></a></div></div></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">In one wing of AT&T (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=T" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">T</a>)'s sprawling corporate campus just outside Atlanta's upscale Buckhead neighborhood, a cadre of wireless employees is doing business in a way that's anything but usual for the telecom behemoth. The newly assembled team, led by about a dozen executives, operates more like a startup than a part of the 132-year-old AT&T. And with good reason: Their mission is to come up with innovative ways for people to use AT&T's wireless network. The idea is to go beyond cell phones and hook up all manner of electronics to the Internet—from digital cameras and navigation devices to parking meters—to change the way people live and work.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">Despite the unusual operating arrangement, AT&T CEO Randall L. Stephenson says this is no sideline for his company. He believes that figuring out how to take advantage of mobile access to the Internet will be critical to AT&T's growth. "It is the strategic initiative. It is the business model," says Stephenson in an interview. "It supports everything we're going to be doing over the next five to 10 years."</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0.1em; padding-right: 0px; padding-bottom: 0.1em; padding-left: 0px; font-size: 1.5em; font-weight: bold; line-height: 1.3em; color: rgb(51, 51, 51); text-transform: uppercase; ">WORKING WITH PARTNERS</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">The Atlanta team, officially called the Emerging Devices group, is led by Glenn Lurie, a 43-year-old industry veteran who earned his stripes managing AT&T's iPhone partnership with Apple (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=AAPL" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">AAPL</a>). Stephenson has backed up his high expectations by giving Lurie wide latitude in testing ideas and arranging additional partnerships. What he wants in return is for the team to help AT&T gain share in what by 2013 is forecast to be a $93 billion market for linking gadgets to wireless networks.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">AT&T executives won't disclose exactly what kinds of devices they will offer next. But people familiar with the company's plans say one product on the way later this year is an electronic book reader, similar to Amazon.com (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=AMZN" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">AMZN</a>)'s Kindle. AT&T could partner with companies that make rival e-books, such as Sony (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=SNE" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">SNE</a>) or startup Plastic Logic. Also in the works is a portable navigation device that lets motorists use AT&T's network to collect real-time traffic data. And there's a gadget that lets drivers alert others to speed traps with the press of a button. AT&T is working with manufacturers to develop the products. As it does with the iPhone, the company plans to sell the devices through its own stores and may share wireless service revenues with manufacturers. "We have to break the rules," says Lurie.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">In the future, AT&T plans to offer more advanced gadgets: digital cameras that link to the Net for sharing and printing photos; tools that help city agencies monitor parking meters from afar; and devices that alert businesses when they need to replace candy or soda in vending machines. "In three to four years it's not inconceivable a user may have four to five devices hooked onto a wireless plan," says mobile consultant Chetan Sharma.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">Stephenson, 49, can't afford to stick with the status quo. A native Oklahoman who began in the IT department of Southwestern Bell 27 years ago, Stephenson succeeded Edward E. Whitacre Jr. as CEO in 2007. Whitacre, who was just tapped as outside chairman of General Motors, transformed Southwestern Bell into the new AT&T with a series of blockbuster acquisitions totaling more than $200 billion. But with no major targets left, the days of cutting megadeals to grow are over.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">What's more, AT&T's own growth is slowing. The traditional wired phone service is shrinking by about 10% a year, and wireless growth has slipped enough that it may no longer make up the difference. Analysts expect sales to drop by $1 billion this year from $124 billion in 2008. Next year, AT&T may lose the exclusive right to sell the iPhone for Apple in the U.S., which has helped lure millions of new subscribers.</p><h3 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0.1em; padding-right: 0px; padding-bottom: 0.1em; padding-left: 0px; font-size: 1.5em; font-weight: bold; line-height: 1.3em; color: rgb(51, 51, 51); text-transform: uppercase; ">RIVAL STRATEGIES</h3><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">Stephenson is betting he can turn the tide with new wireless gadgets. Already, AT&T is selling inexpensive portable computers called netbooks, and the CEO thinks that could soon be a $1 billion business. Lurie believes his team can pull in another $1 billion from other wireless-connected devices over the next few years. "If you get a few billion-dollar businesses I'd say you're doing pretty good," says Stephenson.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">But how much difference will this make for AT&T? It will take time to persuade customers to consider buying computers and cameras from the telecom giant, instead of, say, Best Buy (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=BBY" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">BBY</a>). Even if AT&T adds $2 billion in new revenues over the next three years, that's less than 2% of the total. It may not be enough to get AT&T back to positive revenue growth, given the declines in its other businesses. "It's hard to find things to move the needle for a company as large as AT&T," says John Hodulik, an analyst at UBS (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=UBS" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">UBS</a>).</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">At the same time, AT&T's rivals are pursuing similar avenues of growth. Verizon Wireless (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=VZ" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">VZ</a>) is already selling inexpensive netbooks in more regions than AT&T. In addition, Verizon's network often ranks higher than AT&T's in surveys measuring reliability. "This is a game of catch-up on [AT&T's] part," says a Verizon spokesman.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.4em; line-height: 1.5em; ">For his part, Stephenson took an unprecedented step when he signed off on the iPhone partnership that gave Apple a slice of the monthly service revenues from each device. Now he plans to break more new ground with the next generation of wireless devices. "Mobile broadband is where the growth is going to come from," he says. "And we don't think we are even scratching the surface yet."</p><p class="tagline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 1em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 1.3em; line-height: 1.5em; font-style: italic; color: rgb(102, 102, 102); "><a href="mailto:roger_crockett@businessweek.com" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 124, 213); text-decoration: underline; ">Crockett</a> is deputy manager of <cite style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">BusinessWeek</cite>'s Chicago bureau.</p></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-59036219500985629692009-07-05T17:38:00.000-07:002009-07-05T17:39:31.937-07:00Make your own radio programming<div class="asset-header"> <h2> <span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="CollegeRadio.jpg" src="http://blog.makezine.com/CollegeRadio.jpg" class="mt-image-none" style="" width="600" height="389" /></span><br /></h2> </div> <div class="asset-body"><p> <em>[Photo from <a href="http://www.metromodemedia.com/features/CollegeRadio0093.aspx">MetroMode</a>]</em></p> <p>Michael Jackson's death caused radio's roboprogrammers to take a back seat for a while. Increasingly, over the past few decades, broadcast radio has ceased to be a local affair. As the FCC regulations on local ownership of media outlets has faded towards corporate behemoths, radio programming more and more these days is done by databases and distant decision makers. For those of us who remember real radio dj's who made personal decisions about what song would come next, this has driven us more towards our own music collection, rather than being stuck listening to the corporate drivel. Pandora and Last.fm are okay, but they lack the personal touch. </p> <p>With Michael Jackson's death announcement, the clacker driven music machine was taken off line, if only for a few hours and only on a few stations. Human beings again <a href="http://www.boston.com/business/articles/2009/06/27/jackson_rules_boston_airwaves/">ruled the airwaves of some radio stations</a>. </p> <blockquote> "It's a good reminder of what live radio can do, of the role that radio can play in bringing a community together,'' said Scott Fybush, editor of <a href="http://www.fybush.com/nerw.html">Northeast Radio Watch</a> in Rochester, N.Y. <p>Many stations no longer have live announcers, using canned voices for part or all of the day, and so can't react to a major news event, he said.</p> <p>DJ Deirdre Dagata, 39, has been working at Mix 98.5 part time since May, after being replaced at Kiss 108 by recorded programming the month before. And yesterday, she was back in action for the biggest radio day in memory.</p> <p>Dagata was in constant motion during her 9 a.m. to 2 p.m. shift. Sitting in an elevated office chair in front of four computer screens, she punched blinking phone lines, tapped on keys, and slid knobs - simultaneously editing recorded calls and fielding a steady stream of new ones from listeners who wanted to share stories about Jackson.<br /></p></blockquote> <p>Back in the day, I recall listening to the radio knowing something unique was happening. The radio announcers had their own tastes in music, and they helped to create a following around their musical tastes. Sometimes there was dead air as the dj missed the cue for a variety of human reasons, some more innocent than others. This caused me to <a href="http://wbcm.com/">volunteer</a> at and <a href="http://www.959watd.com/">work</a> at several radio stations in the 1980's and 1990's. I actually chose my university because I liked the on air feel of <a href="http://www.umassd.edu/communications/articles/printversion.cfm?a_key=810">the campus radio station</a>, which turned out to be a very influential organization for me. At <a href="http://www.893wumd.org/">the station</a>, I did on-air work, production of public service announcements, newscasts, dj training, and eventually became Program Director. The audience's active listenership of the music and programming was exciting to be involved with. </p> <p>Back then, radio was a public service to be provided to the community, not just a marketing opportunity. Almost radio programming was done with people at the microphones, nearly always they were playing actual records, tapes or cds. Even the commercials were created in-house, except those for national campaigns.</p> <p>Do you miss real radio? There are a bunch of <a href="http://www.therecordindustry.com/collegeradio-AK.htm">college radio stations around,</a> and most of them depend on the student body and sometimes local community members to create their programming. With web streaming, it is possible to listen way beyond the broadcast range of your favorite station. <a href="http://wers.org/">WERS</a> in Boston plays a good mix curated by communications students. <a href="http://kexp.org/">KEXP</a> in Seattle has a wonderful mix of live performances and genuine djs choosing the music they play. <a href="http://transom.org/">Transom</a> and <a href="http://www.youthradio.org/">Youth Radio</a> are helping to cultivate the new voices of radio that we need. <a href="http://www.prx.org/">Public Radio Exchange</a> has a channel on XM radio, and features a mix of voices that you may not have heard before. </p> <p>With podcasting and the great suite of computer <a href="http://audacity.sourceforge.net/">software</a> and hardware available for free, just about everybody has the radio recording studio in their laptop, desktop, cellphone and digital camera that I had in my bedroom as a high school kid. If you want to broadcast, you may want to <a href="http://blog.makezine.com/archive/2006/05/broadcast_your_podcast.html">build your own transmitter</a>. Sending out your homebrew radio programming out to your house or close neighbors could be a neat experience. You could record some short pieces like songs, jokes, or <a href="http://en.wikipedia.org/wiki/Segue">seque buffers</a>, drop them into your music library and set your music player loose, sending your personalized radio program out to the transmitter. </p> <p>Radio used to be a LOT of fun as a listener and programmer. Now the tools are much easier to get and use for us regular folks. Hopefully, the corporations will lighten up on their centralized programming and return to the human touch of radio, but even if they don't we can realize that we can choose what radio we listen to or create. If you have any stories of making your own or listening to real radio, pirate or otherwise, tell us in the comments. </p> </div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-8192811686369447872009-07-04T16:52:00.000-07:002009-07-04T16:53:52.210-07:00Media/Impact: An Introduction to Mass Media<span class="Apple-style-span" style="font-family: 'Trebuchet MS'; color: rgb(204, 204, 204); font-size: 13px; "><h3 class="post-title entry-title" style="margin-top: 0.25em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; font-size: 18px; font-weight: normal; line-height: 1.4em; color: rgb(170, 221, 153); "><span class="Apple-style-span" style="color: rgb(204, 204, 204); font-size: 13px; line-height: 20px; "><b><span class="Apple-style-span" style="color:#000000;">Author</span></b><span class="Apple-style-span" style="color:#000000;">: Shirley Biagi</span></span></h3><div class="post-body entry-content" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; line-height: 1.6em; "><b><span class="Apple-style-span" style="color:#000000;">Edition</span></b><span class="Apple-style-span" style="color:#000000;">: 3rd<br /></span><b><span class="Apple-style-span" style="color:#000000;">Manufacturer</span></b><span class="Apple-style-span" style="color:#000000;">: Wadsworth Publishing Company<br /></span><b><span class="Apple-style-span" style="color:#000000;">Number Of Items</span></b><span class="Apple-style-span" style="color:#000000;">: 1<br /></span><b><span class="Apple-style-span" style="color:#000000;">Number Of Pages</span></b><span class="Apple-style-span" style="color:#000000;">: 528<br /><br />Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass mediaits industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.<br /></span><center><a href="http://www.prep4uma2.cn/prodinfo/0534217443-m" style="text-decoration: none; "><b><span class="Apple-style-span" style="color:#000000;">More information ...</span></b></a></center></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-10364385523423982802009-06-28T18:21:00.000-07:002009-06-28T18:24:49.227-07:00Arquitectura de información y elementos básicos de CiberperiodismoPresentación del Mtro. Jorge Alberto Hidalgo Toledo elaborada para impartir una video-charla para la Universidad Técnica Particular de Loja, Ecuador<br /><br /><div style="width:425px;text-align:left" id="__ss_1652293"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jhidalgo/arquitectura-de-informacin-elementos-bsicos-de-ciberperiodismo?type=powerpoint" title="Arquitectura De InformacióN Elementos BáSicos De Ciberperiodismo">Arquitectura De InformacióN Elementos BáSicos De Ciberperiodismo</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=arquitecturadeinformacinelementosbsicosdeciberperiodismo-090628201630-phpapp02&stripped_title=arquitectura-de-informacin-elementos-bsicos-de-ciberperiodismo" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=arquitecturadeinformacinelementosbsicosdeciberperiodismo-090628201630-phpapp02&stripped_title=arquitectura-de-informacin-elementos-bsicos-de-ciberperiodismo" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">documents</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/jhidalgo">jhidalgo</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-80959197047485470132009-06-28T09:51:00.000-07:002009-06-28T09:57:47.526-07:00Chris Anderson: Long Tail y HotsiteEn el keyword de esta semana, Martín y Gonzalo te cuentan un poco como funciona la economía Longtail en la era del marketing digital. Suma de poquitos terminan siendo mucho? Una pyme que vende bulones, puede venderle al resto del mundo? Que negocios son de cola larga por definición.
<br />Un poco relacionado con el capítulo anterior, te contamos como se utiliza el click por impulso. Como se llega a la venta en "caliente". Quienes hacen hotsites? te damos algunos ejemplos.
<br />
<br /><a href="http://www.vacasvolando.com/keyword/108/capitulo-07-longtail-hotsite/">http://www.vacasvolando.com/keyword/108/capitulo-07-longtail-hotsite/</a>
<br />
<br /><embed height="30" width="300" flashvars="config=http://www.vacasvolando.com/embed/108" quality="high" src="http://www.vacasvolando.com/player/player.swf" type="application/x-shockwave-flash"/>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-3578845643149840782009-06-26T06:00:00.001-07:002009-06-26T06:00:55.800-07:00Piden que la televisión pública garantice su financiación con un canon<span class="Apple-style-span" style="font-family: Tahoma; font-size: 12px; "><div class="noticia_titular"><h1 style="font-size: 28px; color: rgb(0, 57, 105); font-family: Georgia, Tahoma, Verdana, Arial, Helvetica; text-decoration: none; font-style: normal; font-weight: normal; line-height: 32px; margin-top: 2px; margin-bottom: 2px; "><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Tahoma; font-size: 14px; line-height: 17px; ">La recomendación al Comité de Ministros de esta organización paneuropea -aprobada por 79 votos a favor y 1 en contra- está basada en el informe "La financiación de la radiodifusión de servicio público" y propone también otros ingresos.</span></h1></div><div class="bloqueclear" style="clear: left; height: 4px; width: auto; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 1px; "></div><div class="noticiadd2" style="font-family: Tahoma, Times, serif; font-size: 11px; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; font-weight: bold; "><table width="650" border="0" cellpadding="0" cellspacing="0"><tbody><tr><td width="500" class="noticiadd3" style="font-family: Tahoma, Times, serif; font-size: 10px; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; font-weight: bold; "> <div id="evotos" style="display: inline; "><span class="edicion"><img id="voto1" name="voto1" src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/estrella.gif" border="0" align="ABSMIDDLE" /></span><span class="edicion"><img id="voto2" name="voto2" src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/estrella.gif" border="0" align="ABSMIDDLE" /></span><span class="edicion"><img id="voto3" name="voto3" src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/estrella.gif" border="0" align="ABSMIDDLE" /></span><span class="edicion"><img id="voto4" name="voto4" src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/estrella.gif" border="0" align="ABSMIDDLE" /></span><span class="edicion"><img id="voto5" name="voto5" src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/estrella.gif" border="0" align="ABSMIDDLE" /></span></div></td><form name="formEnvioNoticia1" method="post" action="http://www.farodevigo.es/servicios/envioNoticia/envioNoticia.jsp" target="ventana_envioNoticia"></form><td width="25"><div class="noticiadd3" style="font-family: Tahoma, Times, serif; font-size: 10px; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; font-weight: bold; "><a href="javascript:envioNoticia('1');" style="font-family: Tahoma, Times, serif; font-size: 10px; font-style: normal; font-weight: bold; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; "><img src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/enviar.jpg" alt="Enviar" width="17" height="17" border="0" align="ABSMIDDLE" /></a></div></td><td width="25"><div class="noticiadd3" style="font-family: Tahoma, Times, serif; font-size: 10px; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; font-weight: bold; "><a href="javascript:imprimir()" style="font-family: Tahoma, Times, serif; font-size: 10px; font-style: normal; font-weight: bold; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; "><img src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/imprimir.jpg" alt="Imprimir" width="17" height="17" border="0" align="ABSMIDDLE" /></a></div></td><td width="25"><div class="noticiadd3" style="font-family: Tahoma, Times, serif; font-size: 10px; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; font-weight: bold; "><img src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/textomas.jpg" alt="Aumentar el texto" width="17" height="17" border="0" align="ABSMIDDLE" onclick="javascript:aumentaLetra();" style="cursor: pointer; " /></div></td><td width="25"><div class="noticiadd3" style="font-family: Tahoma, Times, serif; font-size: 10px; color: rgb(0, 57, 105); text-decoration: none; margin-top: 2px; margin-bottom: 2px; font-weight: bold; "><img src="http://www.farodevigo.es/elementosWeb/mediaweb/images/iconos/textomenos.jpg" alt="Reducir el texto" width="17" height="17" border="0" align="ABSMIDDLE" onclick="javascript:disminuyeLetra();" style="cursor: pointer; " /></div></td></tr></tbody></table></div><div class="fin_noticia" style="font-weight: normal; top: -5px; padding-right: 2px; padding-left: 2px; border-top-style: dotted; border-top-color: rgb(204, 204, 204); margin-top: 0px; margin-right: 0px; margin-bottom: 2px; margin-left: 0px; border-top-width: 1px; padding-top: 0px; clear: left; padding-bottom: 5px; "></div><div class="cuadro_multimedia" style="float: right; clear: left; width: 330px; padding-left: 10px; "><div class="bloqueclear" style="clear: left; height: 4px; width: auto; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 1px; "></div></div><div class="bloqueclear" style="clear: left; height: 4px; width: auto; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-size: 1px; "></div><div id="noticia_texto" class="noticia_texto"><p style="font-family: Tahoma, Arial, Helvetica; font-size: 13px; font-style: normal; font-weight: normal; color: rgb(0, 0, 0); line-height: 18px; "><b>EFE</b> La Asamblea Parlamentaria del Consejo de Europa aprobó hoy una recomendación a sus 47 Estados miembros para que la radiodifusión pública diversifique sus servicios y garantice su financiación con un canon audiovisual, una tasa, ingresos publicitarios o subvenciones públicas.<br /><br />La recomendación al Comité de Ministros de esta organización paneuropea -aprobada por 79 votos a favor y 1 en contra- está basada en el informe "La financiación de la radiodifusión de servicio público" y propone otros ingresos como el padrinazgo, los abonos, los servicios especializados a la demanda y la venta de productos (libros, vídeos y películas).<br /><br />El texto considera evidente que el público "acepta cada vez menos" la financiación de la radiodifusión de carácter público.<br /><br />El ponente del informe, el finlandés Markku Laukkanen, citó los sistemas de financiación de Francia (supresión de publicidad), Alemania (sistema mixto con límite publicitario), Reino Unido (pago de un impuesto por posesión de un receptor, cuyo modelo va a ser modificado) y Finlandia (se ha planteado un nuevo modelo, basado en la fiscalización).<br /><br />En cuanto a la diversificación de los servicios, la recomendación entiende que es la vía para hacer frente a los cambios en el mercado audiovisual, por lo que se propone la integración de canales temáticos, los medios a la demanda o los servicios mediáticos en Internet.<br /><br />Para la Asamblea, los audímetros "no deben ser un factor decisivo" y sí deben contemplarse los mecanismos de control público de la calidad, incluyendo los procesos de evaluación de los usuarios.<br /><br />Además, incide en la importancia de que los medios públicos saquen provecho de las nuevas tecnologías, tal como lo hacen los canales comerciales.<br /><br />El texto recoge "algunas tendencias" en la UE que han conseguido "restringir" los poderes nacionales "en virtud de la reglamentación del mercado interno".<br /><br />La recomendación alerta contra toda "injerencia política y económica" y anima a garantizar su "objetividad, equidad e independencia editorial" y a ser "fuente pública de informaciones imparciales y de opiniones políticas diversas".<br /><br />Por ello, Laucaren subrayó que la independencia del Gobierno impide que la radiodifusión pública caiga en la "propaganda".<br /><br />El parlamentario británico Denis McShane, fue más explícito, al hablar de la necesidad de "protegernos de los Berlusconi, Murdoch, Chávez y De Gaulle" en el ámbito televisivo.<br /><br />En esta línea, McShane criticó que el servicio público televisivo "actúe sin control en países como el de Berlusconi".<br /><br />La recomendación recuerda los "objetivos no comerciales" de la radiodifusión pública, tales como el progreso social, la sensibilización del público a los procesos democráticos, la comprensión intercultural y la integración social.<br /><br />Por último, se propone la producción conjunta entre las TV públicas nacionales, la utilización conjunta de archivos, material técnico y recursos humanos, así como la adquisición conjunta de derechos de retransmisión.</p></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-16705360033334111122009-06-17T23:48:00.000-07:002009-06-17T23:49:23.469-07:00Validación consensual y redes socialesVideo-Conferencia ofrecida por el Mtro. Jorge Alberto Hidalgo Toledo para la Universidad del Mar, en Oaxaca vía http://www.livestream.com/sintaxistv<br /><br /><div style="width:425px;text-align:left" id="__ss_1579576"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jhidalgo/web-20-validacin-consensual-y-redes-sociales?type=presentation" title="Web 2.0 ValidacióN Consensual Y Redes Sociales">Web 2.0 ValidacióN Consensual Y Redes Sociales</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-0validacinconsensualyredessociales-090614000846-phpapp01&stripped_title=web-20-validacin-consensual-y-redes-sociales" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=web2-0validacinconsensualyredessociales-090614000846-phpapp01&stripped_title=web-20-validacin-consensual-y-redes-sociales" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">OpenOffice presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/jhidalgo">jhidalgo</a>.</div></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-39824021697188465062009-06-17T23:44:00.000-07:002009-06-17T23:45:36.954-07:00<div style="width:425px;text-align:left" id="__ss_1579597"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jhidalgo/entretenimientotelevisionamic2009?type=powerpoint" title="Entretenimiento.Television.Amic.2009">Entretenimiento.Television.Amic.2009</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=entretenimiento-television-amic-2009-090614003402-phpapp02&stripped_title=entretenimientotelevisionamic2009" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=entretenimiento-television-amic-2009-090614003402-phpapp02&stripped_title=entretenimientotelevisionamic2009" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">OpenOffice presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/jhidalgo">jhidalgo</a>.</div></div><br />Ponencia del Mtro. Jorge Alberto Hidalgo Toledo impartida en el marco del Encuentro AMIC 2009Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-44792934536075588592009-06-13T21:19:00.001-07:002009-06-13T21:19:59.117-07:00Lego + famosas franquicias del entretenimiento = un fenómeno de los video juegos<span class="Apple-style-span" style="font-family: Arial; line-height: 18px; color: rgb(51, 51, 51); font-size: 12px; "><div class="asset-header"><h1 id="page-title" class="asset-name entry-title" style="margin-top: 0px; margin-right: 0px; margin-bottom: 14px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(0, 158, 197); border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; font-size: 26px; line-height: 31px; border-width: initial; border-color: initial; border-width: initial; border-color: initial; "><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-size: 12px; font-weight: normal; line-height: 18px; ">Por <strong class="nombre-autor">ShigeruSan</strong> el <abbr class="published" title="2009-06-13T13:54:54-05:00" style="border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 10px; border-style: initial; border-color: initial; border-style: initial; border-color: initial; ">13 de Junio 2009 1:54 PM</abbr></span></h1></div><div class="contenido-articulo" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; "><span class="mt-enclosure mt-enclosure-image"><img alt="lego_header.jpg" src="http://www.eltiempo.com/blogs/1up/lego_header.jpg" class="mt-image-center" height="300" width="660" style="margin-top: 0pt; margin-right: auto; margin-bottom: 20px; margin-left: auto; text-align: center; display: block; " /></span>Para nadie es un secreto que los videojuegos se están convirtiendo en unos de los más importantes aliados para varias industrias que han tenido duras época debido a la crisis económica o a la piratería. Los casos ya son abundantes: muchas bandas de rock se ven cada vez más beneficiadas por juegos como Rock Band y Guitar Hero; que han desatado toda una batalla por la que contenga le mejor catálogo y el mejor artista exclusivo. Es así como ya hay juegos Guitar Hero: Aerosmith, Guitar Hero: Metallica, Rock Band The Beatles; y agrupaciones como Green Day y Pearl Jam, ya anunciaron su aparición en esta clase de contenidos, además casa semana llegan paquetes de canciones de varios grupos, la semana pasado pudo ser AC/DC y la próxima será Guns N´Roses.<br /><br />Las ventas como es de esperarse son multimillonarias. Tantas que los arrogantes de Metallica se rindieron ante esta nueva clase de vender su música y lanzaron su juego exclusivo.<br /><br />El cine también ve en los videojuegos la mejor ganar lo que no ganaron en las taquillas. Sin embargo los fracasos de las adaptaciones han sido más que los buenos resultados.<br /><br />Pero uno de los híbridos más famosos, que aunque se mueve lentamente ha lanzado títulos cinco estrellas, es la unión Lego (una de las marcas de juguetes más famosas del mundo) + entretenimiento (películas multi taquilleras e importantes bandas de música) y sus propias marcas. El resultado: un emporio dentro de la industria que cada vez coge más fuerza, y sus juegos así lo demuestran.<br /><br />Los primeros videojuegos de Lego, llegaron entre 1997 y 1999, con títulos como Lego Island Lego Chess, Lego Creator, Lego Friends y Lego Loco, que únicamente contaron con versiones para PC.<br /><br />En 1999 llegaría el primer juego de Lego a una consola de video juegos. Se trató de Lego Racers, que debutó en GameBoy Color, Nintendo 64, PlayStation 1 y de nuevo en PC.<br /><br /><b>Lego Racers fue el primer juego de Lego en ser multiplataforma.<br /><br /> </b><object height="344" width="425"></object><br /><br />Al parecer el experimento les gustó, y siguieron usando la marca Lego, para productos de video juegos. Es así como siguieron saliendo juegos multi plataforma no muy trascendentales como Legoland, Bionicle: Tales of Tohunga, Lego Island 2, Soccer Mania y Lego Knight´s Kingdom, entre otros.<br /><br />Sin embargo sería el 2005, el año escogido por esta importante marca para sacar un importante hídrido, que de inmediato fue exitoso y hasta el día de hoy sigue causando conmoción entre los amantes de los video juegos.<br /><br />Lego Star Wars: The Video Game, llegó a todas las consolas de nueva generación, PC e incluso Mac. Y demostró que la unión de dos marcas mundialmente conocidas es bastante luctrativo.<br /><br />Unir las emocionantes historias de la famosa saga de George Lucas, Star Wars, al concepto que Lego implanta en el mundo de los juegos desde su creación en 1916, por el danés Ole Kirk Christiansen, un humilde carpintero que empezó creando muñecos de madera, marranitos alcancías, camiones y tarjetas; seguramente sería bien recibido por la industria del entretenimiento más importante de la actualidad. Y así fue, efectivamente.<br /><br />Este juego se basaba en la línea de historia que se desarrollo en los episodios I, II y III de la saga de Lucas. De esta manera vimos desde la perspectiva Lego, la conversión del tierno Anakin Skywalker, al malvado Darth Vader, en las historias La Amenaza Fantasma, El Ataque de los Clones y La Vengaza del Sith.<br /><br /><b>Con Lego Star Wars: The Video Game, Lego se sumergió de lleno en la industria de los videojuegos.<br /><br /> </b><object height="344" width="425"></object><br /><br />Realmente las posibilidades que este juego brinda son casi ilimitadas gracias a los 56 personajes con los que se puede jugar; entre los que se encuentran obviamente los Caballeros Jedi, los Sith, y la raza del odiado Jar-Jar.<br /><br />Un año después, la saga se completaría con el lanzamiento del juego Lego Star Wars: The Original Trilogy, que abarca los primeros tres episodios que salieron en cine hace casi tres décadas: Una Nueva Esperanza, El Imperio Contraataca y El Retorno del Jedi.<br /><br />Con este título se vio de inmediato la ambiciosa industria que Lego quería montar entorno a los video juegos y películas consideradas de culto con taquillas multimillonarias.<br /><br />También fue un juego multiplataforma, llevando incluso la historia por primera vez a las portátiles Nintendo DS y PSP.<br /><br />Los personajes se mantuvieron por los 50, agregando a aquéllos que hacían aparición en estas tres películas como Han Solo, Luke Skywalker, la Princesa Leia, Chewbacca, Lando, R2D2, C3PO y los Ewoks, entre otros.<br /><br />Para cerrar la lista de juegos de Star Wars, Lego lanzó en 2007, Lego Star Wars: The Complete Saga, que abarca los seis episodios de la serie. En esta versión los dueños de Xbox 360 y PS3 podía jugar en modo cooperativo a través de sus conexiones en Internet, los de Wii harían uso del Wiimote para mover el sable de los Jedi, y los de DS tendrían minijuegos que explotaban al máximo las bondades de la pantalla táctil.<br /><br /><b>Con Lego Star wars: The Complete Saga, se cerró el capítulo de esta famosa franquicia.<br /> </b><br /><object height="340" width="560"></object><br /><br />En 2008, un super héroe llegaría a la lista de juegos de Lego: Lego Batman: The Video Game, llegaría cargado de historias y villanos famosos de la tira cómica del Caballero de la Noche. Mejor no podía llegar el título, casi de la mano del estreno de Dark Knight en cine.<br /><br />Se podría decir que es el mismo Lego: Star Wars, maquillado con el "look and feel" de Batman. Sin embargo la recreación de personajes e historias propios del cómic le imprimieron una buena imagen que lo pronto lo convirtieron en un juego vendedor y apreciado por los fanáticos del super héroe creado por Bob Kane en 1939.<br /><br />Los vehículos también son parte importante en este juego, y nos permiten usar el Batimóvil, el Batibote y el Batiavión -espero se escriban así-, y algunos de los personajes para jugar incluyen a The Joker, Posion Ivy, Catwoman y obviamente a Batman y Robin.<br /><br /><b>El hombre Murciélago también tiene su "lego-juego".<br /><br /></b><div style="width: 480px; "><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" id="gtembed" height="392" width="480"></object><div style="font-size: 10px; font-family: Verdana; text-align: center; width: 480px; padding-top: 2px; padding-bottom: 2px; background-color: black; height: 32px; "><div><a href="http://www.gametrailers.com/" title="GameTrailers.com" style="color: rgb(255, 255, 255); text-decoration: none; ">Video Games</a> | <a href="http://www.gametrailers.com/game/5046.html" title="LEGO Batman" style="color: rgb(255, 255, 255); text-decoration: none; ">LEGO Batman</a> | <a href="http://www.gametrailers.com/player/40328.html" title="Launch Trailer" style="color: rgb(255, 255, 255); text-decoration: none; ">Launch Trailer</a></div><div style="padding-top: 3px; "><a href="http://www.gametrailers.com/platformlist/xb360/index.html" title="XBox 360" style="color: rgb(255, 255, 255); text-decoration: none; ">XBox 360</a> | <a href="http://www.gametrailers.com/platformlist/ps3/index.html" title="PS3" style="color: rgb(255, 255, 255); text-decoration: none; ">Playstation 3</a> | <a href="http://www.gametrailers.com/platformlist/wii/index.html" title="Wii" style="color: rgb(255, 255, 255); text-decoration: none; ">Nintendo Wii</a></div></div></div><br />Al mismo tiempo, llegaría a las vitrinas, otro juego de lego basado en otra película de culto: Lego Indiana Jones: The Original Adventures; que como su nombre lo indica encierra personajes e historias de las clásicas películas del arqueólogo Indy: Los Cazadores del Arca Perdida, El Templo de la Perdición y La Última Crusada.<br /><br />Este título se mantiene fiel a sus antecesores de Star Wars y Batman, con un gameplay similar y una buena dosis de humor que se ha caracterizado en todos los títulos antiguos.<br /><br />Para los fanáticos de este juego, este año podrán esperar Lego Indiana Jones 2: The Adventure Continues. Que incluye las primeras tres partes de la película además de Indiana Jones and the Kingdom of the Crystal Skull.<br /><br /><b>Lego también lleva las historias de Indy a las consolas, a su modo.<br /><br /></b><div style="width: 480px; "><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" id="gtembed" height="392" width="480"></object><div style="font-size: 10px; font-family: Verdana; text-align: center; width: 480px; padding-top: 2px; padding-bottom: 2px; background-color: black; height: 32px; "><div><a href="http://www.gametrailers.com/" title="GameTrailers.com" style="color: rgb(255, 255, 255); text-decoration: none; ">Video Games</a> | <a href="http://www.gametrailers.com/game/5282.html" title="LEGO Indiana Jones" style="color: rgb(255, 255, 255); text-decoration: none; ">LEGO Indiana Jones</a> | <a href="http://www.gametrailers.com/player/31576.html" title="The Adventures Trailer" style="color: rgb(255, 255, 255); text-decoration: none; ">The Adventures Trailer</a></div><div style="padding-top: 3px; "><a href="http://www.gametrailers.com/platformlist/xb360/index.html" title="XBox 360" style="color: rgb(255, 255, 255); text-decoration: none; ">XBox 360</a> | <a href="http://www.gametrailers.com/platformlist/ps3/index.html" title="PS3" style="color: rgb(255, 255, 255); text-decoration: none; ">Playstation 3</a> | <a href="http://www.gametrailers.com/platformlist/wii/index.html" title="Wii" style="color: rgb(255, 255, 255); text-decoration: none; ">Nintendo Wii</a></div></div></div><br />En el pasado E3 se anunciaron nuevos títulos de la franquicia Lego. Los amantes de los juegos musicales podrán esperar Lego Rock Band, y tal vez el más atractivo Lego Harry Potter Year 1-4, del cual no se conoce mucho.<br /><br />Me imagino que el juego se centrará en las primeras ¿cuatro? del famoso mago. Disfrutemos el tráiler por ahora.<br /><b><br />Hogwarts llega a Lego.<br /><br /></b><div style="width: 480px; "><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" id="gtembed" height="392" width="480"></object><div style="font-size: 10px; font-family: Verdana; text-align: center; width: 480px; padding-top: 2px; padding-bottom: 2px; background-color: black; height: 32px; "><div><a href="http://www.gametrailers.com/" title="GameTrailers.com" style="color: rgb(255, 255, 255); text-decoration: none; ">Video Games</a> | <a href="http://www.gametrailers.com/game/11411.html" title="LEGO Harry Potter" style="color: rgb(255, 255, 255); text-decoration: none; ">LEGO Harry Potter</a> | <a href="http://www.gametrailers.com/player/50142.html" title="E3 09: Teaser Trailer" style="color: rgb(255, 255, 255); text-decoration: none; ">E3 09: Teaser Trailer</a></div><div style="padding-top: 3px; "><a href="http://www.gametrailers.com/platformlist/xb360/index.html" title="XBox 360" style="color: rgb(255, 255, 255); text-decoration: none; ">XBox 360</a> | <a href="http://www.gametrailers.com/platformlist/ps3/index.html" title="PS3" style="color: rgb(255, 255, 255); text-decoration: none; ">Playstation 3</a> | <a href="http://www.gametrailers.com/platformlist/wii/index.html" title="Wii" style="color: rgb(255, 255, 255); text-decoration: none; ">Nintendo Wii</a></div></div></div><br />El mundo de Lego en los video juegos crece como la espuma con el paso de los años. Así es que no sería raro ver dentro de unos años Lego Lord of the Rings, Lego 007, Lego Superman o Lego Spiderman.<br /><br />Lo que sí está claro que estos juegos son buenos, son para toda la familia, son graciosos, y el nivel de dificultad permite que se juegue hasta el final.<br /><br />Definitivamente estos "híbridos" son una "gallina de los huevos de oro" que Lego ha sabido explotar, para beneficio propio y de nosotros los jugadores. Si no han jugado ninguno de estos títulos se están perdiendo de muy buenos momentos.<br /><br />Eso es todo por ahora amigos (as).<br /><br />Como siempre, quedo a la espera de sus comentarios.<br /><br />Nos vemos en la próxima entrada, saludos.<br /><br /><p class="MsoNormal" style="margin-top: 7px; margin-right: 0px; margin-bottom: 7px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: justify; ">Correo del blog: <a href="mailto:mailto:sensei.shigeru.san@gmail.com" style="color: rgb(0, 158, 197); text-decoration: none; ">sensei.shigeru.san@gmail.com</a></p><p class="MsoNormal" style="margin-top: 7px; margin-right: 0px; margin-bottom: 7px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-align: justify; "><a href="http://www.eltiempo.com/blogs/1up/" style="color: rgb(0, 158, 197); text-decoration: none; ">Anteriores ediciones de 1UP!</a></p><a href="http://www.facebook.com/home.php?#/group.php?gid=11786680915" style="color: rgb(0, 158, 197); text-decoration: none; ">1UP! en Facebook</a><br /><br />Twitter: <a href="http://twitter.com/Shigeru_San" style="color: rgb(0, 158, 197); text-decoration: none; ">Shigeru_San</a><br /></div><div><br /></div></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-55992301568985165192009-06-13T21:17:00.000-07:002009-06-13T21:18:38.561-07:00Wii sigue siendo líder del entretenimiento<span class="Apple-style-span" style="font-family: 'Trebuchet MS'; color: rgb(45, 23, 10); font-size: 12px; "><h2 id="post-8545" style="color: rgb(45, 23, 10); font-size: 24px; font-family: 'Trebuchet MS', Arial, verdana; font-weight: normal; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(45, 23, 10); margin-top: 0px; margin-right: 0px; margin-bottom: 2px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; "><a href="http://www.newspcs.com/8545/wii-sigue-siendo-lider-del-entretenimiento.html" rel="bookmark" title="Enlace permanente: Wii sigue siendo líder del entretenimiento" style="outline-style: none; outline-width: initial; outline-color: initial; color: rgb(199, 198, 198); padding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; display: block; "><br /></a></h2><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; "><img class="alignleft" src="http://i44.tinypic.com/2ajywxi.jpg" alt="wiiliderenentretenimiento" style="border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; border-width: initial; border-color: initial; padding-top: 5px; padding-right: 5px; padding-bottom: 5px; padding-left: 5px; float: left; border-width: initial; border-color: initial; border-width: initial; border-color: initial; " /><span style="font-size: 11px; line-height: normal; ">Tras varios meses y ya casi anualmente, se consolidan varios premios para la consola que ofrece el mejor <strong>entretenimiento</strong>, además de ser <strong>líder</strong> en 2009.</span></p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; "><strong>Wii</strong> sigue consolidandose en el primer puesto, entre precio y calidad, sigue siendo la mejor consola de este año y del anterior, del 2008.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; ">PlayStation 3 le gana varios puestos a la consola de Microsoft, Xbox 360, además generando un buen éxito de ventas desde Marzo hasta principios de Junio.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; ">Aunque la consola de Nintendo no sea la más potente, todo indica que no hace falta potencia para saber crear videojuegos con una jugabilidad absoluta.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; ">Mientras, las grandes novedades presentadas por Sony y Microsoft en el E3 hace temblar los cimientos de Nintendo, aunque esta presentó varis títulos de sagas anteriores.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; "><span id="more-8545"></span>Además, ya muchos piensan que Nintendo deberá trabajar dentro de menos de un año para una consola mucho más potente que la actual y incluyendo una unidad óptica Blu-Ray.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; line-height: 18px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; ">Ni Microsoft, ni tampoco Sony parecen desbancar a la consola con más tiempo en el mercado y llena de éxito entre 2007 y 2009.</p></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-50398286429596456192009-06-13T21:15:00.001-07:002009-06-13T21:15:46.235-07:00EEUU elimina televisión analógica: las señales de TV son ahora digitales<span class="Apple-style-span" style="font-family: Arial; font-size: 13px; line-height: 18px; "><div id="hn-headline" style="margin-top: 0.1em; margin-right: 0px; margin-bottom: 0.3em; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-size: 24px; line-height: 24px; "><span class="Apple-style-span" style="font-size: 13px; line-height: 18px; ">WASHINGTON (AFP) — Cerca de 1.200 emisoras de televisión de Estados Unidos cambiaron sus señales a la tecnología digital el viernes, cuando finalizaba el plazo fijado por las autoridades para abandonar las transmisiones analógicas en todo el país.</span></div><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ">Pese a una intensa campaña de la Comisión Federal de Comunicaciones (FCC), se estima que cerca de tres millones de hogares estadounidenses se encontrarían con sus pantallas en negro cuando a las 04H00 GMT del sábado se completaba la transición a la tecnología digital.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ">Del total de 1.800 estaciones televisivas de todo el país, sólo 600 habían migrado al sistema digital antes del viernes. Algunas de las principales cadenas, como ABC, CBS, Fox y NBC, tenían aún pendiente el cambio de la señal de sus emisiones.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ">"La histórica transición de hoy (viernes) a la televisión digital es un significativo paso adelante para la televisión de Estados Unidos, que brindará a los consumidores acceso a más programación gratuita emitida por aire, así como mayor calidad de imagen y sonido", aseguró Michael Copps, presidente interino de la FCC.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ">Según Neilsen Co., 2,8 millones de hogares -- 2,5% del mercado televisivo-- estaban el miércoles "absolutamente sin preparación" para el cambio, contra los 5,8 millones contabilizados en febrero, cuando el gobierno decidió postergar el plazo para la eliminación de la tecnología analógica.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ">"Los hogares jóvenes, afro-estadounidenses e hispanos carecen de preparación (tecnológica) de forma desproporcionada, mientras que los de más edad son los más preparados", consideró el instituto Nielsen.</p><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 1em; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; ">La FCC emitió 59 millones de cupones de 40 dólares para costear el decodificador necesario para recibir la señal digital de televisión. y seguirá suministrándolos hasta el 31 de julio.</p></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-22399617.post-10899949820602020652009-06-13T09:05:00.000-07:002009-06-13T09:12:01.423-07:00El «apagón analógico» de EEUU deja a más de dos millones de hogares sin TV<span class="Apple-style-span" style="font-family: Arial; color: rgb(51, 51, 51); font-size: 11px; "><div class="grouphead" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><div class="headline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><div id="story-titulo" class="ln" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; "><h1 style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-family: Georgia, 'Times New Roman', Times, serif; color: rgb(55, 55, 55); line-height: 34px; font-size: 35px; font-weight: 400; "><br /></h1></div></div></div><div class="btns-texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; float: right; width: 52px; "><a href="javascript:textomenor();" class="textomenor" title="Disminuir tamaño del texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; background-image: url(http://www.abc.es/imag/btn_txt_menos.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; float: left; display: block; height: 18px; width: 26px; background-position: initial initial; "></a><a href="javascript:textomayor();" class="textomayor" title="Aumentar tamaño del texto" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: none; background-image: url(http://www.abc.es/imag/btn_txt_mas.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; float: left; display: block; height: 18px; width: 26px; background-position: initial initial; "></a></div><div class="text" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; font-size: 13px; color: rgb(55, 55, 55); "><div class="fotogaleriasH" style="margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; clear: both; "><div class="photo-alt3" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; text-align: center; background-color: rgb(237, 237, 237); "><img width="647" height="231" src="http://www.abc.es/nacional/noticias/200906/12/Media/An_old_t--647x231.JPG" alt="El «apagón analógico» de EEUU deja a más de dos millones de hogares sin TV" style="margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; border-style: initial; border-color: initial; text-align: center; display: block; " /><div class="photo-caption" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 3px; padding-right: 3px; padding-bottom: 3px; padding-left: 3px; height: auto; display: block; font-size: 11px; text-align: left; color: rgb(0, 0, 0); "></div></div></div><div class="pbox" style="margin-top: 0px; margin-right: 15px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; float: left; width: 256px; "></div><div class="byline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; font-size: 11px; color: rgb(126, 2, 2); "><div class="author" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; "><div class="name" id="story-autor" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; ">EFE | NUEVA YORK </div><div class="description" id="story-localidad" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; display: inline; "></div></div></div><div class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 5px; height: auto; display: inline; font-size: 11px; color: rgb(0, 0, 0); "><span class="date-act" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; color: rgb(146, 146, 146); ">Actualizado </span>Viernes, 12-06-09 a las 22:14</div><div class="date" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 5px; height: auto; display: inline; font-size: 11px; color: rgb(0, 0, 0); "></div><div class="separadatebyline" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 10px; font-size: 1px; "></div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">El "apagón analógico" que llegó hoy a EEUU y obliga a las cadenas de televisión a emitir sólo en señal digital dejó sin servicio a más de dos millones de hogares que no se prepararon para el cambio pese a las campañas de concienciación.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Todos los televisores con una antena de techo o una antena fijada a la televisión dejaron de funcionar hoy a menos que sus propietarios hubieran comprado un descodificador para convertir la señal analógica en digital, hubieran adquirido un televisor con un sintonizador digital o se hubieran conectado a un servicio de cable o satélite.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Según los últimos datos de la empresa Nielsen, unos 2,8 millones de hogares no se prepararon para la transición. La Asociación Nacional de Radiodifusores cree que el dato se sitúa en los 2,1 millones de hogares.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">El Gobierno ha extendido hasta julio el programa de ayuda a la transición, que concede hasta dos cupones de 40 dólares por hogar para la adquisición de equipos convertidores.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Las industrias de cable y satélite confían en que parte de los hogares que se han quedado sin señal acaben suscribiéndose a algún servicio de televisión de pago.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Entre las empresas que han lanzado campañas más agresivas para atraer a esos usuarios figura la proveedora de servicios de cable Comcast, que ofrece televisión gratis durante un año con una suscripción a sus servicios de internet y telefónicos.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; "><span class="span ladillo" style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; display: block; font-weight: 700; font-size: 14px; color: rgb(50, 50, 50); "><strong class="strong" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Pobres, ancianos, negros e hispanos</strong></span>Los televidentes con ingresos más bajos, de mayor edad y residentes en áreas rurales son los más afectados por el que algunos medios han acuñado como el "Día DTV" (siglas en inglés para la televisión digital).</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">TVNewsDay, una publicación especializada en la cobertura de la industria televisiva, señala en su página web que minorías como los hispanos y los afroamericanos se han visto "desproporcionadamente" afectados por el cambio. La transición a la televisión digital permitirá a los telespectadores disfrutar de mejores imágenes y sonido y, también, tener acceso a más canales de forma gratuita.<div class="separa" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: 10px; font-size: 1px; clear: both; line-height: 0.1em; "></div><div class="link-dld" id="lead-apoyos" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 10px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; height: auto; background-image: url(http://www.abc.es/imag/f_comillasi.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; float: right; width: 250px; border-top-width: 1px; border-top-style: solid; border-top-color: rgb(234, 234, 234); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(234, 234, 234); background-position: 10px 10px; "><div class="related-link" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 15px; padding-right: 30px; padding-bottom: 15px; padding-left: 30px; height: auto; background-image: url(http://www.abc.es/imag/f_comillasd.gif); background-repeat: no-repeat; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: initial; font-size: 16px; color: rgb(136, 4, 0); font-style: italic; background-position: 96% 96%; ">Las ventas de televisores aumentaron un 32% en lo que va de año</div></div></div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Por lo demás, el apagón se ha traducido en un incremento de las ventas de televisores, que aumentaron un 32 por ciento en lo que va de año, según la Asociación de Electrónica de Consumo.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">La Comisión Federal de Comunicaciones puso hoy 4.000 operadores para responder llamadas de televidentes confusos y montó también varios centros de demostración en distintas ciudades para explicar cómo programar los descodificadores.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; "><span class="span ladillo" style="margin-top: 0px; margin-right: 0px; margin-bottom: 5px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; display: block; font-weight: 700; font-size: 14px; color: rgb(50, 50, 50); "><strong class="strong" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; ">Falta de previsión</strong></span>La muerte de la televisión analógica, a la que algunos se refieren como el mayor acontecimiento desde la llegada de las pantallas en color, sufrió varios tropiezos. La implantación de la televisión digital se planeó originalmente para el 2006, pero las autoridades decidieron aplazar el lanzamiento ante la escasa preparación para el mismo.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Posteriormente se fijó la fecha para el 17 de febrero de este año pero la Casa Blanca la retrasó a junio ante los numerosos hogares que no se habían adaptado aún. En febrero había alrededor de seis millones de hogares que no se habían preparado para la transición.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">La administración demócrata de Barack Obama decidió entonces destinar 650 millones de dólares adicionales para impedir que el cambio se convirtiese en traumático. Además aceleró la entrega de los cupones para la compra de los descodificadores.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">Las cadenas de televisión también emprendieron campañas de información con el fin de no perder a sus preciados televidentes. En Los Ángeles, por ejemplo, la cadena de televisión hispana Univisión envió a equipos de empleados y voluntarios bautizados como el "Escuadrón Digital" a hogares de ancianos para informarles sobre cómo hacer el cambio.</div><div class="p" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; height: auto; line-height: 17px; ">El cierre de los canales analógicos abre parte del espacio de radiofrecuencia a aplicaciones modernas como el acceso de banda ancha a internet y los servicios de televisión para los teléfonos móviles. Cerca de 1.800 estaciones de televisión en Estados Unidos se han visto afectadas por la transición.</div></div></span>Unknownnoreply@blogger.com0